Channel Programs Lead

Responsibilities

• Develop, implement, and optimize channel programs based upon robust partner segmentation that accelerates the achievement of Chamberlain Group business objectives of revenue, profit, volume and strategic initiatives.
• Gain buy-in from cross-functional leaders within Sales, Go-to-Market, Product and Finance organizations on the overall program strategy.
• Define partner eligibility criteria and benefits. Maintain program documentation, contracts, and terms & conditions to support programs.
• Perform extensive market research to identify factors that impact channel behavior and evolve program portfolio to drive sustained channel growth and improved profitability.
• Establish budget for each program based on financial models (P&L/ROI) to proactively demonstrate the cost of channel programs, promotions, incentives, warranty programs and their impact on sales and profitability.
• Lead and own the implementation of channel programs including the development of launch plans, timelines, communication, and marketing plans. Deliver programs on budget and schedule.
• Define financial and non-financial key performance metrics to measure success of channel programs and partner engagement.
• Supervise the management of data and systems to support partner segmentation and tracking of program KPIs. Communicate results to senior leadership and develop improvement plans to reach set goals.
• Ensure proper communication of program details, benefits, and changes to our Partners. Oversee marketing collateral and communication materials that effectively communicate value proposition of programs.
• Collect partner feedback to improve program effectiveness.
• Develop and lead implementation of action plans to address unexpected challenges.

Requirements

• Bachelor's Degree in Business, Marketing or related field
• 7+ years in Sales, Marketing, and/or Consulting; 3+ years supporting, developing, or implementing channel programs
• Strong financial acumen
• Project management experience
• Demonstrated ability to lead change
• Ability to travel up to 25% of time in North America

Preferred Qualifications

• Master’s in Business Administration (MBA)
• Experience within the Consumer/Durable Goods industry
• Experience with IoT products
• Project management certification