Channel Marketing Manager, Integrated Channel Marketing and Global Events, Amazon Devices & Services
About the role
As the Channel Marketing Manager, you are the strategic owner of how Ring & Blink products come to life across the North America offline retail channel. You define the long-term marketing vision and customer experience (CX) strategy for in-store environments spanning The Home Depot and Lowes. Working cross-functionally with product marketing, design, sales, and third-party vendors, you are the recognized expert for Ring & Blink channel marketing across GTM, categories, retailers, and creative. You leverage AI-powered tools and automation to drive operational excellence, enhance project management, and deliver cost efficiencies across all in-store programs.
Key job responsibilities
- Define the long-term marketing vision for offline retail experience across The Home Depot, Pro and Homebuilder channels
- Develop retailer-specific strategies that balance the needs of the shopper, the retailer, and the Amazon brands, most specifically Ring & Blink
- Develop offline marketing strategies and CX for new and new-to-world products that inform, engage, and drive early adoption
- Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine messaging priorities for the offline environment
- Lead shopper marketing program development across key accounts (Home Depot, Pro Channel and Homebuilder)
- Champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level
- Create CX experiments that, if successful, can be scaled for future offline experiences
- Own and maintain the offline playbook, making changes as needed to invent and simplify as we scale
- Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
- Champion AI adoption and process automation across the team, building tools and training programs to enhance team capabilities
- Manage in-store merchandising execution including go-to-market asset creation (tear pads, dummy units, POP displays, digital content)
- Manage lead-times, workback schedules, and in-store project budgets
- Develop marketing support programs for distributors and independent retailers
- Build and maintain relationships with Visual Merchandising, Marketing, In-store Operations, and Merchant teams at key retailers
- Clarify and drive project commitments; establish and maintain clear chains of ownership
- Anticipate changes and bottlenecks, provide escalation management, and balance customer needs vs. technical and operational constraints
- Measure the performance of in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
- Leverage marketing programs and data to identify strategic selling opportunities
About the team
The Ring & Blink Offline Channel Marketing team expands the distribution and availability of Ring & Blink Devices, Features, and Services by initiating and managing partnerships with offline retailers. This role sits within the Integrated Channel Marketing and Global Events organization supporting all in-store, digital and event experiences in the retail channel — including consumer electronics, mass merchants, regional chains, DIY, hardware, and club stores across multiple market segments. The focus is North America, with frequent collaboration with Ring & Blink Channel Marketing globally to learn and share best practices.
Basic qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred qualifications
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Pay
- USA, CA, Hawthorne: $109,100.00 - $160,000.00 USD annually
- USA, WA, Seattle: $109,100.00 - $160,000.00 USD annually
Benefits
- Health insurance (medical, dental, vision, prescription)
- Basic Life & AD&D insurance and option for Supplemental life plans
- Employee Assistance Program (EAP)
- Mental Health Support
- Medical Advice Line
- Flexible Spending Accounts
- Adoption and Surrogacy Reimbursement coverage
- 401(k) matching
- Paid time off
- Parental leave