Channel Developer On-Premise

About the role

The Channel Developer, On-Premise is responsible for driving commercial performance across a territory through market insights, trend identification, and strategic execution supporting a large portfolio of spirit brands.

Responsibilities

• Maintain all legal and marketing code guidelines
• Drive brand presence, share, and velocity in accounts using strategic engagement activities and business-focused solutions
• Plan, track, and implement brand and portfolio engagement using performance data
• Gain insight to consumer trends to inform customer engagement sessions
• Identify merchandising opportunities by understanding portfolio priorities
• Complete accurate and timely management of agency initiatives including:- Budget and expense management
• All reporting responsibilities
• Tracking and management of performance data using agency-appointed platforms
• Participation in all internal training initiatives
• Point of Sale, asset and warehouse management
• Brand, market, competitive and customer insight curation
• Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
• Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

Qualifications

• Minimum 3 years of experience in the bev-alc industry
• Distributor or broker experience is a plus
• Bar/restaurant/hotel operator experience a plus
• Growing network of industry professionals in market
• Knowledge of liquor laws, regulations, and rules
• Interest in growing knowledge in spirits history/production and cocktail culture
• Excellent written and verbal communication skills
• Persuasive selling and negotiation skills are required to develop and maintain strong relationships
• Ability to tailor communications for a variety of on-premise environments
• Deep understanding of market and industry trends
• Strong budget management skills
• Ability to work remotely
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
• Must have access to reliable transportation to travel to and from accounts
• Desire for mentorship and willingness to contribute to team culture
• Bilingual (English and Spanish-speaking) a plus
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards