Centralized Leasing Specialist

About The Role

The Centralized Leasing Professional is responsible for driving leasing performance across a portfolio of multifamily properties by managing prospect engagement, lead nurturing, and CRM-driven communication workflows. Operating in a centralized capacity, this role supports multiple communities by ensuring timely follow-up, quality customer interactions, and consistent application of Gates, Hudson & Associates, Inc. leasing standards. The Centralized Leasing Professional plays a key role in maximizing occupancy, improving conversion rates, and enhancing the customer experience across all assigned assets.

What You’ll Do

• Lead Management & Leasing Activity

• Manage inbound leads from multiple communities using CRM software (e.g., Yardi, RentCafé, centralized leasing platforms), ensuring prompt response and consistent follow-up touchpoints
• Conduct virtual tours, phone consultations, live chats, email/text communications, and other prospect interactions using centralized communication tools
• Qualify prospects based on established Gates Hudson guidelines and ensure accurate documentation of customer profiles, preferences, and interactions in the CRM
• Guide prospects through the entire leasing journey—including application, screening, deposit collection, and lease execution—while coordinating with onsite teams for unit availability and move-in readiness
• Review guest cards, lead status reports, and follow-up tasks daily to ensure all prospects receive timely and professional communication
• Track and meet key performance indicators (KPIs), including response time, engagement metrics, tour-to-lease conversion, lead disposition accuracy, and lease volume

• Marketing & Prospect Engagement

• Ensure all property information—pricing, availability, specials, digital listings, and marketing content—is accurate and up to date in relevant advertising channels and CRM systems
• Maintain awareness of neighborhood market conditions, pricing strategies, and amenity offerings through remote competitor research
• Support resident referral initiatives and contribute ideas to enhance prospect engagement and leasing efficiency across multiple communities

• Administrative & Reporting Responsibilities

• Assist onsite teams by preparing accurate lease documentation, verifying lease packages, and ensuring all required documentation is collected and approved prior to resident signing
• Maintain organized digital records in accordance with Gates Hudson policies and standard business practices
• Support Property Managers in meeting reporting deadlines, tracking leasing activity, and communicating performance updates
• Provide exceptional customer service through professional communication, organized workflow management, and accuracy in all leasing-related documentation

• Resident Relations Support

• Aid in renewal outreach, resident communication campaigns, and retention-related follow-ups as requested by onsite teams
• Review notices to vacate and escalate potential retention opportunities to Property Managers when appropriate

• Compliance & Company Standards

• Celebrate all business in accordance with Gates, Hudson & Associates, Inc. policies and procedures; all Federal, State, and Local Fair Housing laws; the Americans with Disabilities Act; and any other laws or regulations pertaining to rental housing
• Collaborate with Property Managers and Regional Managers to support property objectives and uphold consistent leasing practices across the portfolio

What You’ll Bring

• High school diploma or equivalent required; college coursework preferred

• 2–5 years of experience in property management, centralized leasing, or a customer service-driven sales role

• Knowledge of landlord/tenant law, ADA, and Fair Housing regulations

• Strong ability to work independently in a fast-paced, high-volume environment while supporting multiple communities

• Excellent multitasking, time management, and organizational skills

• Demonstrated customer service strengths and ability to build rapport quickly across digital and phone communication channels

• Proficiency with Microsoft Office, CRM platforms, and property management software; experience with Yardi, RentCafé, and CRM systems preferred

• Comfortable with virtual leasing tools (video tours, chat platforms, digital workflow systems)