Central Region Area Marketing Manager
GEI Consultants, Inc. · Allendale, MI · 1 mo ago
MarketingFull-time
Essential Responsibilities & Duties
- Lead opportunities through the entire sales cycle including lead identification and tracking, capture planning, proposal development, and interview support.
- Lead proposal development; understand RFP requirements; develop and proactively manage task lists and process; update and prepare documents (resumes, project writeups, proposals, company services, matrices, SOQs, SF330 and other related documents); edit covers and graphics, content development, format, review, and edit final documents, coordinate subconsultant documents, produce final proposals; QA/QC all work products and ensure deadlines are met.
- Lead interview preparation efforts, including developing PowerPoint presentations, preparing teams for interviews, leading mock panels, and occasionally attending interviews to assist with slideshows.
- Create responses to RFPs, SOQs, RFIs, and MSAs while remaining responsible for proposal/document quality, compliance, consistency in pursuit strategy/proposal themes, production, on-time delivery, and win tracking.
- Provide support on key growth initiatives and account plans to seller-doers and regional leaders.
- Update/maintain various written marketing collateral, including project sheets, resumes, award submittals, brochures, templates, and project interview content.
- Afford assistance with the planning and execution of company marketing events such as conferences, seminars, and other outreach events and be available for occasional travel to conferences.
- Become involved with marketing professional societies or similar organizations to ensure continuous professional development. Participate in professional society events to promote networking and client relations.
- Establish and maintain effective and collaborative relationships with senior seller-doers.
- Maintain current information in marketing databases related to opportunities, projects, personnel, and general knowledge. Develop reports to extract information from the marketing database.
- Provide market intelligence research, including gathering, documenting, and reporting findings.
- Manage multiple marketing efforts running concurrently in varying complexity and value; scheduling workload and priorities accordingly.
Minimum Qualifications
- Bachelor’s Degree in Marketing, Business, Communications, English, or Journalism is preferred.
- Minimum 6-10 years of marketing experience in the AEC industry.
- Experience in Marketing and/or lead/client generation and proposal response efforts.
- Strong written communication and organizational skills; ability to perform detail-oriented work, including document layout and production.
- A team player with strong communication, collaboration, and customer service skills.
- Able to excel at detail-oriented work, including document layout and production while focusing on the larger strategy.
- Proficient working with MS Office products (including Word, PowerPoint, Excel) and Adobe InDesign. Working knowledge of Adobe Creative Suite and CRM systems.
- Strong organizational skills with ability to independently handle multiple tasks and meet deadlines.