CDP Strategy & Digital Personalization- Director

Responsibilities

• Leading digital personalization, MarTech, and/or CDP initiatives
• Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies
• Shaping platform roadmaps and implementation strategies
• Translating business objectives into scalable digital solutions
• Leading complex initiatives across business and technical teams
• Understanding of customer data strategy, integrations, and activation workflows
• Influencing strategic direction across multiple workstreams

Requirements

• At least a High School Diploma
• At least 8 years of experience in sales, marketing or PwC experience
• Preference for a Bachelor's degree
• Proven experience working with and versed in Adobe Experience Cloud products
• Previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products
• Understanding of customer profile segmentation and experience in 360-degree view of customers in CDP
• Proven track record of managing successful CDP implementation, data architecture and data modeling
• Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes
• Familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
• Command of identifying resolution components and enabling technology (i.e. profile merge rules, identity graph, identity service provider, etc.)
• Working with audience-based digital marketing strategy either at an agency or brand
• Oversight of the CDP technology solution (e.g. oversee steady state assisting teams, interact with business owners, plan for break / fix and other enhancements / maintenance)

Pay

The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.

Benefits

PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

About the Role

The Opportunity As a Customer Data Platform (CDP) Strategy & Digital Personalization Director, CDP (Customer Data Platform) you will play a pivotal role with CDP implementation & oversight. Your work will involve developing strategies to refine technology use, improve employee experiences, and enhance customer engagement, creating an environment where people and technology thrive together. As a Director, you will set the strategic direction and lead business growth efforts, making impactful decisions while overseeing multiple projects. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion, and a commercial mindset are foundational to our success. You will cultivate potential in others and actively collaborate across the PwC Network, leveraging our collective strength to amplify client satisfaction.