CDP Architect

We’re looking for a collaborative CDP Consultant to help clients turn customer data into meaningful marketing outcomes. In this client-facing role, you’ll guide discovery, shape activation strategies, and support the design and delivery of scalable Customer Data Platform solutions, with a primary focus on Adobe Real-Time CDP. Responsibilities Act as a trusted day-to-day platform consultant for clients, offering guidance on CDP capabilities, use cases, and audience activationLead discovery sessions and stakeholder interviews to uncover business goals, data needs, and opportunities for CDP-driven marketingTranslate business and marketing requirements into clear technical and functional CDP needs across identity resolution, governance, data ingestion, segmentation, and reportingPartner with solution architects and engineering teams to support scalable implementation and activation strategiesHelp prioritize initiatives that improve personalization, segmentation, and cross-channel customer engagementDefine activation approaches across channels such as paid media, email, SMS, and web personalizationCollaborate with internal teams to document CDP and orchestration solutions and maintain clear platform documentationServe as a subject matter expert on platform capabilities, limitations, and best practicesManage incoming platform requests and work with internal partners to support prioritization and deliverySupport project coordination by working closely with project management teams on timelines and concurrent initiativesProvide hands-on support and enablement to client teams so they can confidently use CDP capabilitiesPromote responsible data handling and awareness of information security and privacy requirements throughout the data lifecycle Skills 5+ years of experience in an agency or consulting environment with strong client-facing communication skills3+ years of experience working with customer data platforms, ideally Adobe Real-Time CDPHands-on experience configuring RTCDP and building complex audiencesStrong understanding of modern customer data architecture and activation use casesAbility to translate business goals into technical requirements and practical solutionsExperience leading discovery sessions, gathering requirements, and collaborating across technical and business teamsClear communicator who can explain technical concepts in a simple, actionable wayOrganized, detail-oriented, and able to manage multiple priorities in a fast-moving environmentComfort working in a consulting setting with a proactive, solution-oriented mindsetCollege degree in Marketing, Business, Analytics, Data Science, or a related field Preferred Skills Familiarity with the broader Adobe ecosystemExperience with Adobe Tags and AEP SDK implementationExposure to analytics platforms such as Google Analytics or Customer Journey AnalyticsExperience with data visualization tools such as Tableau or Power BIBackground working with marketing automation toolsExperience with A/B testing toolsAbility to support multiple CDP and marketing automation platforms as business needs evolve Horizontal is committed to fostering an inclusive workplace where diverse perspectives are valued, and where equity, respect, and belonging are part of how we work every day. We welcome candidates from all backgrounds who share a passion for collaboration, innovation, and creating meaningful customer experiences. By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.