Category Strategy & Planning Manager

About the role

The Category Strategy & Planning Manager facilitates and monitors progress of commercial plans with upmost respect & integrity, working with diverse teams across Sales, Trade Marketing, Shopper Insights Marketing, and Category Development. They enable the Customer Marketing & Sales organization to deliver category-centric customer plans via Line Reviews, Innovation Days, and Joint Business Planning. They collaborate with Shopper teams to drive development of consumer, category, and retailer insights through research that leads to actionable impact. They develop Customer & Category Growth Strategies grounded in strong consumer insights, shopper research that create opportunities to unlock for our customers. They enhance Reckitt’s analytical capabilities through the implementation & usage of key data & insights platforms. They train and educate Customer Marketing stakeholders on honing storytelling & presentation skills, category-based selling fundamentals, insight capabilities & platforms. They foster strong customer partnerships through direct engagement of Macro Trends & Category Strategy during sessions with key stakeholders from our retailers. They ensure innovation deck and line review deck creation with Trade Marketing Manager & National Account Manager and present out to ensure best in class results.

Responsibilities

• Lead with purpose by facilitating & monitoring progress of commercial plans with upmost respect & integrity – working with diverse teams across Sales, Trade Marketing, Shopper Insights Marketing, and Category Development
• Enable the Customer Marketing & Sales organization to deliver category-centric customer plans via Line Reviews, Innovation Days, and Joint Business Planning
• Collaborate with Shopper teams to drive development of consumer, category, and retailer insights through research that leads to actionable impact
• Develop Customer & Category Growth Strategies grounded in strong consumer insights, shopper research that create opportunities to unlock for our customers
• Develop/understand Local Customer Marketing best practices and ensure transfer of knowledge to Category & Sales teams for implementation
• Enhance Reckitt’s analytical capabilities through the implementation & usage of key data & insights platforms
• Train and Educate Customer Marketing stakeholders (analysts, account managers, and marketing managers) on honing storytelling & presentation skills, category-based selling fundamentals, insight capabilities & platforms
• Foster strong customer partnerships through direct engagement of Macro Trends & Category Strategy during sessions with key stakeholders from our retailers
• Ensure innovation deck and line review deck creation with Trade Marketing Manager & National Account Manager and present out to ensure best in class results

Requirements

• Bachelor's degree required
• 5-10 years Direct Sales, Category Development, and/or Marketing experience, cross-functional exposure to other Commercial Functions
• Excellent understanding of 4P’s go-to market strategies
• Proven leadership and ability to facilitate cross-functional collaboration across a wide range of diverse teams
• Good understanding of Customer Management Process
• Strong analytical skills & use of platforms (Excel, PowerBI)
• Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, Numerator)
• Strong oral, written communication, and presentation skills
• Strong organizational skills
• Good interpersonal and time management skills

Skills

• Trade Marketing
• Field sales; Field sales management
• Ecommerce
• Analysing sales and Ecommerce data
• Leadership skills
• Consumer Insights; Shopper Insights; Customer Insights; Category Analysis
• Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development
• Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence

Benefits

We offer a comprehensive benefits package including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve.