Category Space Analyst
Andrews Distributing · Dallas, TX · 2 wk ago
MarketingFull-time
About the role
The team at Andrews has been recognized by USA Today and The Dallas Morning News as a Top Workplace. As a Category Space Analyst, you will play a key role in building profitable growth through the design, planning, and implementation of an account’s category space in off-premises retail accounts.
Responsibilities
- Create, design, and recommend data-led selling stories and Planogram proposals to support National Accounts and Independent accounts to grow Andrews' share of space and market share.
- Collaborate with Category Development National Accounts and Strategic Space/Independent Consultants to design and propose Planograms aimed at building and growing revenue generating space solutions in the market.
- Analyze and research retail accounts using industry data/insights, Andrews' sales tools, and other available resources to understand each unique customer account.
- Collect, analyze, and research a variety of data sources to develop recommendations/proposals (Power BI, Brand Builder, new item proposals as well as deletes, Nielsen data, and high-level market selling sheets) to create the best store-specific solution for retailers.
- Build and design planograms using multiple sources of data, market/sales tools, and insights to determine the portfolio brand and product assortment mix to maximize growth.
- Build and design total alcohol category solutions.
- Make problem resolution recommendations on Retailer category management issues; partner with the team to provide and present solutions as needed.
- Provide insights and feedback on suitability during approval process as needed to support retailer requirements.
- Create and maintain technical documentation to ensure consistency across the Customer Experience and Category Management team.
- Help to develop and prepare Retailer presentations to sell in schematics.
- Perform post-evaluation of all resets to determine profitability and gain retailer confidence.
- Coordinate follow-up account visits as needed.
- Produce market evaluation reports to review with Sales and Category Management team.
- Partners with the National Accounts and Strategic Space/Independent Consultant teams to help execute resets in the marketplace.
- Ensure the completion of pre-work on planogram printing, adjusting planograms with corrections during the reset in the store, and executing all follow-up work (communicating to Sales teams, buyer, printing cooler reversals, adjusting price tags, etc.) needed post-reset.
- Perform resets as needed in support of Service Excellence and Customer Centric Solutions.
- Stays abreast of category management and space planning and industry technology/tools trends to drive innovative space allocation solutions.
- Performs independent research and analysis to present recommendations for category management and development process and procedural improvements.
- Explores and develops a basic understanding of external developments and/or emerging issues/trends to determine potential business impact.
Qualifications
- Two plus years of CPG sales experience and/or related degree.
- Microsoft experience/knowledge.
- Strong understanding of the beer/beverage industry.
- Strong relationship building, communication, and influencing skills.