Category Manager

Responsibilities

• Purchases rental assets and approves them for sale based on defined financial metrics like yield and utilization for assigned categories.
• Adjusts rental and sales prices based on demand and win rates across the category portfolio.
• Advises sales personnel on how to frame rental and sales opportunities for maximum success.
• Helps sales personnel with understanding of similar equipment to that requested based on what is in stock and currently available.
• Maintains accurate and up-to-date levels of spending on new assets, sales of prior assets and profitability of the relevant category sections of the rental pool.
• Communicates and works closely with the Management Team.
• Attends relevant trade conferences to find and suggest new categories and models to invest in.
• Collaborates with manufacturers / brands to deepen relationships and grow their rental markets within assigned categories.

Key Competencies and Required Attributes

• Deep understanding of the financials of equipment rentals, including understanding measures of rental equipment profitability and understanding of life cycles of rental equipment.
• Knowledge of products carried is helpful.
• Understanding of good sales practices.
• Self-starter, can-do attitude is crucial.
• The ability to quickly learn several complex computer systems is crucial.
• Analytical skills. The ability to look at data and ask questions of it, and to make data-driven decisions.
• The ability to collect data from different systems and construct relevant analyses and takeaways.
• The ability to systematically reduce cognitive biases.
• Excellent oral and written skills needed to communicate with other team members and executive team.
• Able to successfully multi-task and manage concurrent situations including, but not restricted to presentations, sales support and investment tasks.
• Helps set equipment performance goals and metrics to make investment/divestment decisions across the rental pool.
• Trades equipment with resellers as appropriate, based on active opportunities or when a good deal is found.

Required Qualifications

• Bachelor's degree in business or a related field.
• 5+ years of successful experience in rental industry.

Benefits

Base compensation is $95,000 - $105,000. This is a full time on-site role at our Rochester location, preferably, but could also be based out of our Vista, CA or Houston, TX labs as well. Travel could be up to 20%.

Pay

Base compensation is $95,000 - $105,000.

Schedule

This is a full time on-site role at our Rochester location, preferably, but could also be based out of our Vista, CA or Houston, TX labs as well. Travel could be up to 20%.