Category Advisor

SVP Worldwide is the world’s largest consumer sewing machine company, proudly home to the iconic brands SINGER®, HUSQVARNA® VIKING®, PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership, empowering sewists around the world and shaping the evolution of sewing for generations. Our purpose is to create, elevate, and celebrate sewists around the world. With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers.

About the role

The Category Advisor is responsible for providing data-driven insights and strategic recommendations to support category growth and improve the overall customer experience at Walmart. This role serves as a trusted partner to Walmart merchants, leveraging shopper insights, category analytics, and industry best practices to influence assortment, shelving, pricing, and promotional strategies. The Category Advisor collaborates cross-functionally with internal sales, marketing, and supply chain teams to develop fact-based category plans that align with Walmart’s goals and policies. Success in this role requires strong analytical capabilities, deep understanding of Walmart systems and processes, and the ability to translate complex data into clear, actionable recommendations that drive mutual growth.

Responsibilities

• Be the go-to advisor for Walmart in the Sewing Machine category, guiding decisions across distribution, assortment, pricing, shelving, and promotions.
• Lead the modular relay process, drawing planograms that are clean, logical, and stitch together a story at the shelf.
• Analyze shopper behavior and performance trends to uncover underlying market and category dynamics, identifying key drivers and causal factors.
• Provide fact-based recommendations across a variety of management levels resulting in buy-in and improvement in category performance.
• Build shopper-centric strategies that connect consumer needs to Walmart’s goals.
• Use Scintilla and other data sources to uncover new growth opportunities.
• Partner with Replenishment, Modular Planning, Space Planning, and internal Category Management to execute with precision.
• Influence aisle-level space, flow, and merchandising to improve the overall shopping experience.
• Provide structured analysis, precise communication, and composed project leadership in dynamic environments where deadlines frequently shift.

Requirements

• Bachelor’s Degree
• 3+ years Consumer Packaged Goods (CPG) experience, including 3+ years in Category Management
• Actual modular drawing experience (JDA/Blue Yonder) required
• Scintilla Charter expertise required
• Strong understanding of Walmart’s modular process
• Proficiency in Microsoft Word and Excel required; working knowledge of PowerPoint is required, working knowledge of Microsoft Access a plus
• Ability to analyze complex, unstructured data sets, extract meaningful insights, and communicate findings clearly and effectively to diverse audiences
• Exceptional interpersonal and persuasive communication skills to influence decision-making
• Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer, etc., as well as remain in a stationary position 50% of the time
• Retrieve or reposition products like sewing machines weighing up to 50 pounds

Preferred Skills

• Experience with shopper insight platforms
• Expertise in collaborative teamwork and strategic, innovative problem-solving

Benefits

• Full benefits package: medical, dental, vision
• 401k plan
• Competitive PTO accrual as well as additional wellness days
• Hybrid work schedule
• Collaborative and community-focused work environment
• Learning and development opportunities

Schedule

This position will be hybrid based in our company HQ in Nashville, TN.

Physical Requirements

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation.