Case Study: From Study In to With: ENZ Launches New Website

About the role

Education New Zealand (ENZ) is the New Zealand government’s official agency for International Education. The Study with New Zealand digital transformation project is a key part of ENZ’s business strategy, aligning with the Strategic Recovery Plan for International Education to diversify education offerings and rebuild a more resilient sector.

The new learner-facing website replaces the Study in New Zealand site and serves as a shop window for ENZ’s B2C audiences to explore New Zealand education. It also functions as a tool for industry players to promote their products and services, shifting from "study in" to "study with" New Zealand.

Solution

As a long-standing partner to ENZ, we have supported its digital presence in China since its early years. The latest project began with brainstorming workshops to review ENZ’s digital strategy, analyze performance, and map the current vs. ideal China customer journey (CX). This process identified challenges and gaps, leading to key deliverables, including rebuilding and rebranding the Chinese website.

The new website is fully ICP licensed, hosted locally in China, and translated into Simplified Chinese. It showcases three key study modes: pathways from institutions offering onshore or blended learning, online study, and studying in New Zealand. Key features include:

• Search and enquiry functionality for New Zealand courses, education providers, and scholarships, with follow-ups via email.
• An agent finder that drives traffic to ENZRA (ENZ recognized agents).
• Hero navigation allowing users to search for courses, providers, or scholarships.
• Quick sign-up or login using WeChat via QR code scanning.
• Google translation with machine learning, providing a localized experience for 5000+ courses from 600+ education providers in Simplified Chinese.
• User behavior tracking to enrich profiles and enable smart experiences in the future.

From a backend perspective, ENZ has full visibility of the China system, integrated with the global leads management system. The user hub stores cross-platform information in one place, and the website is integrated with Strapi, a headless CMS, enhancing internal visibility and operational efficiency.

The SwNZ China website launched virtually in December 2021, with plans to add new functions and WeChat products in 2022. Kaylee Butters, Director of Marketing at Education New Zealand, praised UMS for its technical capability, understanding of ENZ’s strategy, and effective project delivery.