CARB MANAGER: GROWTH MANAGER - APPS

Responsibilities

• You will be directly responsible for our app download growth and a key contributor to net subscriber growth.
• Develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans.
• Be the chief storyteller of our brand and products through effective product positioning and messaging.
• Build analytics and data-backed measurable KPIs for experiments and growth marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams.
• Lead product launches and feature releases across multiple channels that drive growth in user acquisition, engagement and retention.
• Plan and manage paid user acquisition campaigns across app stores (Apple Search Ads, Google Play Ads), Facebook, Google Ads, and other paid media channels to drive targeted app installs, maximize ROI, and optimize cost-per-install.
• Identify insights from the competitive landscape, user research, our app reviews and ratings, and market trends to develop recommendations to influence the product roadmap.
• Coach fellow marketers on growth marketing tactics.

Requirements

• 3+ years of direct experience in either Product Marketing or Growth Marketing in DTC apps or digital products, and has proficiency in the other.
• Strong analytical skills and ability to distill data into insights.
• Exceptional written and verbal skills to deliver succinct, impactful messaging that resonates with our users, and communicate media and internal stakeholders.
• Able to focus on and prioritize the most important impactful work, and stay organized in a fast-paced Agile environment.
• A true team spirit and excellent collaboration skills.
• Deep curiosity and drive to continuously improve your ability to deliver results and expand your knowledge and skills.

Benefits

• We're a fun, friendly, talented group of product-minded professionals, who love designing features that delight and support our customers, learning new technologies, sharing memes, and swapping recipes.
• Work from anywhere.
• Competitive salary.
• Medical/dental/vision coverage.
• 401(k) option for U.S. employees.
• Paid holidays and vacation days.
• Wellness and Learning benefits.

To apply: https://weworkremotely.com/remote-jobs/carb-manager-growth-manager-apps