Campaign & Creative Manager, Campaign & Creative Management, Amazon

Description

At Amazon Advertising, we operate at the intersection of advertising and eCommerce to offer advertisers a rich array of media solutions across Amazon’s mobile and desktop websites, proprietary devices and placements including Alexa and Fire TV, Prime Video Ads, Live Sports Sponsorships, and Amazon's programmatic Demand Side Platform (DSP). We are looking for a highly motivated Campaign and Creative Manager (CCM) who is passionate about helping advertisers make strategic, analytically driven media and creative decisions that transform the campaign launch experience through innovative, tailored advertising services.

Impact and Career Growth

• Become a knowledgeable partner on Amazon Advertising solutions and client primary point of contact for campaign launches
• Project manage the execution of complex advertising campaigns with internal Design, Ad Operations, Sales, Ad Policy, Product teams, and external stakeholders including the troubleshooting of issues surfaced during the campaign life-cycle
• Educate advertisers on Amazon policies, creative best practices, and established workflows (SOPs) that support seamless campaign execution
• Analyze campaign results to deliver creative and strategic recommendations that optimize advertisers KPIs
• Lead strategic advertiser engagements (e.g. quarterly creative reviews, campaign kickoff calls, creative performance deep dives) and collaborate on internal business reviews (e.g. weekly, monthly, quarterly)
• Deliver against key business metrics to maintain a high bar for service quality, driving long-term growth for advertisers and Amazon Ads.
• Optimize campaign workflows by influencing Product roadmaps, feature roll-out and prioritization, cross-team processes, workflows, and tools that enable campaign excellence

Key job responsibilities

• Become a knowledgeable partner on Amazon Advertising solutions and client primary point of contact for campaign launches
• Project manage the execution of complex advertising campaigns with internal Design, Ad Operations, Sales, Ad Policy, Product teams, and external stakeholders including the troubleshooting of issues surfaced during the campaign life-cycle
• Educate advertisers on Amazon policies, creative best practices, and established workflows (SOPs) that support seamless campaign execution
• Analyze campaign results to deliver creative and strategic recommendations that optimize advertisers KPIs
• Lead strategic advertiser engagements (e.g. quarterly creative reviews, campaign kickoff calls, creative performance deep dives) and collaborate on internal business reviews (e.g. weekly, monthly, quarterly)
• Deliver against key business metrics to maintain a high bar for service quality, driving long-term growth for advertisers and Amazon Ads.
• Optimize campaign workflows by influencing Product roadmaps, feature roll-out and prioritization, cross-team processes, workflows, and tools that enable campaign excellence

About the team

Alexa, Fire TV, Prime Video Ads, Live Sports Sponsorships, and Amazon's programmatic Demand Side Platform (DSP).

Our team provides a fast-paced environment that thrives on creativity, experimentation, and innovation; you will grow and broaden your skills as a leader through continual opportunities to think big and deliver results. We have a broad mix of experience levels and tenure that help us foster an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to provide opportunities that will help each team member develop and expand their skillset and enable them to take on more complex tasks in the future.

Basic Qualifications

• 4+ years of digital advertising and client facing roles experience
• Experience analyzing data and best practices to assess performance drivers
• Experience in programmatic advertising and providing hands-on service in DSPs
• Experience working cross-functionally and with a wide range of employees with different skill sets

Preferred Qualifications

• Experience in e-commerce or online advertising
• Experience in omni-channel marketing, search engine marketing or search engine optimization
• Excellent organization, relationship-building and communication (written and verbal) skills
• Self-directed, goal-oriented and flexible, enjoying working in a fast-paced and at times ambiguous environment
• Adaptable and quick to learn new processes, tools, and emerging technologies (including GenAI-powered solutions), demonstrating strong technical/operational capabilities
• Experience or demonstrated interest in applying generative AI tools to drive operational efficiency and enhance strategic deliverables; ability to evaluate AI outputs critically and identify opportunities to embed GenAI into team processes