Cadillac, Social Media Lead, Assistant Manager

About the role

The Social Media Lead, Assistant Manager will own day-to-day social strategy and execution for Cadillac’s brand channels, translating brand ambition into social-native stories that elevate the brand and strengthen cultural relevance. Reporting into the Cadillac Social Strategy Lead, this role connects strategy to execution across evergreen, campaign, and tentpole moments (including key cultural events and brand partnership integration).

Responsibilities

• Strategy & Planning: Lead Cadillac’s evergreen and tentpole social strategy execution aligned to brand and business objectives.
• Content Calendar Management: Own the social content calendar end-to-end, partnering with brand, product, experiential, motorsports, PR/comms, media, and analytics to align priorities and timelines.
• Publishing & Channel Management: Oversee day-to-day publishing and channel operations (formats, specs, copy, tagging, collab posts, live streams) in partnership with agency partners, ensuring platform-native, premium execution.
• Agency & Maker Leadership: Brief and direct social agencies and internal social creative makers from concept through delivery, providing clear, actionable feedback and managing scope, timelines, and deliverables.
• Tentpole & Live Coverage: Lead real-time social coverage for priority events (e.g., launches, cultural moments, activations), including run-of-show and scenario planning.
• Community & Social Care: Guide community management approach for Cadillac channels in partnership with agencies and Social Care teams (tone of voice, engagement priorities, escalation paths).
• Compliance & Risk Management: Route and align content with Legal, Safety, Risk, and Brand (disclaimers, alcohol and driving standards, influencer disclosures, music and asset usage) and uphold platform and privacy policies.
• Analytics & Optimization: Collaborate with Analytics and agencies on monthly/quarterly reporting, KPIs, and test-and-learn agendas; use insights to refine content, formats, and inform strategies.
• Cross-Tier & Partner Integration: Coordinate with global and regional teams, dealers, and external partners to share social toolkits and assets, enabling distributed channels while protecting Cadillac’s brand standards.
• Media Partnership: Collaborate with media and performance teams on paid social asset needs, boosting plans, and creative needs ensuring organic and paid feel cohesive across the funnel.
• Brand Consistency: Ensure all Cadillac social channels reflect the correct brand positioning, tone of voice, and visual identity while adapting intelligently to each platform’s native behaviors.

Requirements

• Experience: 7+ years in social media with significant ownership of brand channels, experience in automotive and/or luxury strongly preferred.
• Platform & Social Best Practices Expertise: Deep knowledge of major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and current content and community behaviors with demonstrated ability to share social storytelling.
• Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.
• Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
• Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.
• Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.
• Collaboration: Proven ability to run complex, multi-stakeholder programs from brief to delivery with comfort leading agencies, internal creative teams and cross-functional teams with clear priorities, timelines, and decisions.
• Proactive Approach: Initiative to drive results and problem-solve effectively.
• Education: Bachelor’s degree required.

Qualifications

• Experience: 7+ years in social media with significant ownership of brand channels, experience in automotive and/or luxury strongly preferred.
• Platform & Social Best Practices Expertise: Deep knowledge of major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and current content and community behaviors with demonstrated ability to share social storytelling.
• Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.
• Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
• Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.
• Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.
• Collaboration: Proven ability to run complex, multi-stakeholder programs from brief to delivery with comfort leading agencies, internal creative teams and cross-functional teams with clear priorities, timelines, and decisions.
• Proactive Approach: Initiative to drive results and problem-solve effectively.
• Education: Bachelor’s degree required.

Skills

• Strong understanding of brand language and tone of voice and articulation in social media space.
• Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
• Self-starter capable of thriving in a fast-paced, evolving environment.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Proven ability to run complex, multi-stakeholder programs from brief to delivery with comfort leading agencies, internal creative teams and cross-functional teams with clear priorities, timelines, and decisions.

Benefits

Not specified.

Pay

Not specified.

Schedule

Remote, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.

Travel

25-50% for this role.

Relocation

This job may be eligible for relocation benefits.

About GM

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities.