BusinessBall: Die Kollegen mal richtig abfeiern

Introduction

Santi Cazorla's return to FC Villarreal was a remarkable story. In the summer of 2018, he had not played in over one and a half years. There was even a brief threat of his foot being amputated. That he could play again was almost a miracle. Despite this, FC Villarreal celebrated "Submarino amarillo," their nickname derived from the yellow shirts and shorts. The Mago, or magician in Spain, appeared on the pitch with a giant glass tube. With a wave of his hands, the empty tube filled with steam, and after a small lightning show, he emerged from nowhere—Santi Cazorla, the new and yet old star.

Presentation

The viral player presentation at Facebook and Instagram, which took place shortly after his return, became a worldwide hit. Even a year later, it continues to be shared widely across social media platforms.

Corporate Culture

In sports, grandiose welcome ceremonies for employees are not uncommon. During these events, entire stadiums are filled with spectators. New signings often descend like parachutes or the players themselves produce their own TV show for the club's transition. These events attract millions of viewers online while also serving as important marketing events for new jerseys.

Marketing and Revenue

For big teams, the promotion of merchandise is increasingly important. Goals are crucial, but so too is the marketing effort. Sponsors want visibility for their brands during these moments.