Business Systems Analyst

About the role

The Business Systems Analyst plays a critical role in bridging the gap between business needs and technology solutions within an organization. This position is responsible for designing and maintaining existing HubSpot Systems.

Responsibilities

• Configure and maintain HubSpot automation workflows, email templates, and forms.
• Design and implement solutions using company tools to meet business needs (HubSpot-specific: workflows, sequences, lists, custom objects, etc.).
• Conduct regular audits of workflows, lists, data, and properties to ensure optimal performance.
• Maintain data quality and consistency across multiple systems.
• Develop and enforce data governance standards for contact properties, custom objects, and workflows.
• Gather and document business requirements from stakeholders across marketing, sales, and customer success teams.
• Document system configurations and maintain technical documentation.
• Create documentation and standard operating procedures.
• Develop and execute testing plans for new configurations.
• Lead HubSpot-related projects from requirements through implementation.
• Coordinate with business, IT, marketing, and sales teams on system changes.
• Offer operational and technical support for day-to-day issues as reported.
• Stay current with HubSpot updates and new features.
• Integrate HubSpot with other business systems (CRM, marketing tools, etc.).
• Monitor data synchronization and work with the Integrations Team to resolve any integration issues.
• Create custom reports and dashboards to track KPIs and business metrics.
• Recommend process improvements based on system capabilities and best practices.

Requirements

• 3+ years administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrations.
• Advanced knowledge of HubSpot's core features including Marketing Hub, workflows, sequences, custom objects, and reporting tools.
• Experience with marketing automation and CRM platforms.
• Proven experience in requirements gathering and technical documentation.
• Strong analytical and problem-solving abilities.
• Project management experience, particularly with technical implementations.
• Knowledge of marketing and sales operations.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Bachelor's degree in Business, Information Systems, Marketing, or related field.
• Experience or strong interest in using AI tools (e.g., Claude, Gemini) to improve personal and business process efficiency.
• HubSpot certifications (Marketing Hub, Sales Hub, or Operations Hub).
• Experience designing scalable integration architecture (API limits, error handling, data mapping documentation).
• Familiarity with data privacy standards (GDPR, CCPA, or general PII handling).
• Data analysis and visualization skills.
• Ability to read and modify existing JavaScript or Python for custom code to support debugging and troubleshooting.

Candidates will complete a video interview, demonstrate HubSpot workflow management skills, and coding capabilities as part of the process.