Business Lending Acquisitions Vice President - Business Banking Marketing

About the role

As the Business Lending Acquisitions Vice President within Business Banking Marketing, you will lead lending growth by owning the customer acquisition strategy while serving as the central liaison between the Lending Product and Marketing teams. You will support both small- and large-dollar lending to deliver integrated, high-impact marketing programs that improve customer acquisition, experience, and product adoption. You will operate at the intersection of product, acquisitions, digital, and marketing execution, ensuring the right expertise is deployed to every lending initiative.

Responsibilities

• Own the end-to-end acquisition strategy across lending products (small- and large-dollar), including demand generation, conversion, and optimization.
• Build a multi-quarter and multi-year marketing roadmap targeting current Chase for Business customers, leveraging digital marketing channels to drive product awareness, understanding, and conversion.
• Identify opportunities to improve the end-to-end shopping experience in partnership with product, call center, and digital shopping teams.
• Partner with Analytics, Modeling, and Risk teams to identify target audiences.
• Identify, analyze, and interpret campaign performance metrics; leverage learnings to inform future strategies. Oversee reporting on marketing funnel performance.
• Partner with competitive intelligence teams to monitor competitor offers, creative, and channel activity.
• Partner with research teams to lead projects that better understand how our products and messaging resonate with target audiences.
• Act as the primary liaison to Lending Product, translating product priorities into marketing plans. Coordinate across marketing functions to ensure the right SMEs are engaged.

Requirements

• Bachelor's degree required; majors in Marketing, Communications, or Business.
• Minimum of 5 years of marketing strategy experience; lending experience.
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
• Proven ability to prioritize and manage multiple projects effectively.

Preferred Qualifications

• Existing knowledge and experience using JPMorganChase marketing tools and platforms.
• Strategic thinker with a results-driven approach and passion for innovation.
• Deep experience coordinating across product, marketing, and digital teams.

Benefits

• Comprehensive health care coverage, on-site health and wellness centers.
• Retirement savings plan, backup childcare, tuition reimbursement.
• Mental health support, financial coaching, and more.
• Discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.

Pay

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay.

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits, and cities grow, delivering solutions to solve all their financial needs.

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S.