Business Development Market Manager, Hospice

About the Role

The Market Manager of Hospice Business Development leads and executes growth strategies to increase hospice admissions, expand market share, and strengthen referral relationships within an assigned territory. This role drives sales performance through leadership, coaching, and collaboration with clinical and operational teams while ensuring alignment with the organization’s mission of delivering compassionate, patient-centered end-of-life care. The position carries a book of business and leads a territory typically spanning 1-2 geographical markets.

Responsibilities

• Develop and execute a strategic sales plan to achieve and exceed admission and census goals.
• Analyze market trends, referral patterns, and competitor activity to identify growth opportunities.
• Build and maintain a strong referral pipeline across hospitals, physicians, SNFs, ALFs, and community partners.
• Lead, coach, and develop hospice liaisons and sales team members.
• Conduct regular field rides, performance reviews, and ongoing training.
• Foster a culture of accountability, engagement, and high performance.
• Establish and maintain key relationships with referral sources and community stakeholders.
• Serve as a market ambassador for hospice services and education.
• Partner with clinical leadership to ensure seamless transitions and high-quality patient care.
• Maintain personal accounts and meet a monthly sales goal.
• Monitor key performance indicators (KPIs) including admissions, conversion rates, and call activity.
• Utilize CRM tools to track sales activities and outcomes.
• Provide regular reporting and forecasts to senior leadership.
• Work closely with Executive Directors, Clinical Directors, and Operations leadership.
• Align sales initiatives with operational capacity and quality outcomes.
• Support marketing initiatives, community events, and brand awareness efforts.

Requirements

• Bachelor’s degree in business, Healthcare Administration, Marketing, or related field (preferred).
• 3-5+ years of healthcare sales experience, preferably in hospice or post-acute care.
• Strong understanding of hospice regulations, referral sources, and reimbursement models.
• Proven track record of meeting or exceeding sales targets.

Skills

• Strategic thinking and market analysis.
• Leadership and team development.
• Relationship building and influence.
• Strong communication and presentation skills.
• Data-driven decision making.
• Ability to thrive in a fast-paced, mission-driven environment.

Key Performance Metrics

• Admission growth and census targets.
• Referral source development and retention.
• Sales activity metrics (calls, visits, conversions).
• Market share expansion.
• Team performance and retention.
• Individual performance in assigned territory.

About the Company

At Abode Hospice of Colorado, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. Abode Hospice of Colorado, an affiliate of Adoration Health, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have experts in the healthcare industry on our team, offering purpose, meaning, and a chance to make a positive impact from day one.

For more information, visit abodehospice.com.

Pay

Salary Range: USD $75,000.00 - $105,000.00 per year.