Business Development Manager

About the role

Under the direction and supervision of the Regional Business Director, the Business Development Manager (BDM) will manage and grow the entire Mercury Marine dealer network within his/her sales zone through building relationships with dealers, OEM's, customers and developing strategic territory growth plans. The successful BDM will coach, consult, develop, and grow sales volume, market share and profitability that meet the objectives of Mercury Marine.

The BDM is the principal selling agent within the assigned sales territory for Mercury Marine and is responsible for achieving the established short and long-range sales goals and objectives. The BDM must assure that sales and marketing activities within the territory comply with Mercury corporate policies and procedures.

This territory includes Washington, Oregon, Idaho, Montana, Wyoming and Alaska. The selected candidate will live within the defined territory of responsibility.

Responsibilities

• Develop a strategy to service existing accounts and develop new business
• Monitor weekly reports and take action as needed including but not limited to dealer calls, dealer visits, physical inventory checks and/or other tactical activities
• Work in National, Regional and local boat shows
• Attend sales meetings
• Utilize computer and CRM tools and generally manage customer accounts
• Develop and maintain strong working relationships with existing Mercury Marine dealers, boat sales representatives and prospective new dealers
• Demonstrate outstanding commitment to the long-term development of Mercury dealers
• Exemplify a proven ability to coach, manage, consult, and grow sales with specific and measurable objectives
• Serve as internal and external expert of customer, prospective, competitive and market intelligence information
• Represent the eyes and ears of the company
• Use data to discover opportunities and apply those findings into discussions with dealers
• Act as a skilled listener, mediator and negotiator while accomplishing goals and protecting interests
• Develop sales strategies, techniques, tactics, and training of product knowledge based on customer feedback and the market environment
• Present key selling points, features and benefits while focusing on exceeding customer needs and expectations
• Travel to multiple Mercury dealers' sales and service locations within the assigned territory (at least 60% overnight travel required, more during peak season)
• Communicate customer requirements and request support from other departments as necessary to assist in achieving established objectives
• Work jointly with assigned inside customer account representatives, service personnel and credit personnel to achieve territory sales goals
• Attend Mercury sponsored events, boat-shows, open-houses, and dealer events on weekends

Required Qualifications

• Bachelor's Degree in Business Management, Marketing or equivalent
• Minimum 3 to 5 years of related business work experience within the Marine Industry, Recreational Industry or in the areas of Sales, Business or Marketing is preferred
• Strong communication skills, both verbal and written, and the ability to effectively communicate cross-functionally
• Proficient in Microsoft Office applications (including MS Word, MS Excel and MS PowerPoint), Internet/Intranet and CRM skills, especially while tethered via laptop from a remote location
• Valid driver's license and ability to travel at least 60% overnight

Preferred Qualifications

• Strong data analysis and computer skills, with the ability to understand and analyze data and trends
• Driven by metrics
• A practical "nose for business" and a strong problem solver, both strategically and tactically
• Possesses a high sense of urgency, low ego with high confidence
• A high degree of credibility to be convincing and persuasive when faced with resistance

Working Conditions

• Overnight travel required
• Occasional weekend events

Pay

The anticipated pay range for this position is $86,500 - $139,300 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for a short-term incentive program. At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

Benefits

• Medical, dental, and vision insurance
• Paid vacation
• 401k with up to 4% company match
• Health Savings Account with company contribution
• Wellbeing program
• Product purchase discounts