Business Development Associate (Senior Care Partnerships)

Position Summary

We are seeking a proactive and relationship-driven Business Development Associate to support market development in the senior care space. This role is designed for an early-stage growth environment and combines business development, field outreach, channel building, and market feedback collection.

Key Responsibilities

• Build and maintain target lists across senior care and healthcare-adjacent channels, including:
• Assisted Living
• Memory Care
• Skilled Nursing Facilities (SNF)
• Rehab providers
• Home Care Agencies
• Home Health Agencies
• Durable Medical Equipment (DME) companies
• Other senior-focused referral channels
• Conduct outreach through:
• Cold calls
• Emails
• Walk-in visits
• Follow-up meetings
• Introduce partner products and services to prospective channels and identify early-stage business opportunities
• Conduct discovery conversations to understand customer needs, current practices, and adoption barriers
• Help identify pilot opportunities and support early business development efforts
• Track and report key field feedback, including:
• Response rate
• Meeting rate
• Effective messaging
• Common objections
• Potential referral opportunities
• Maintain organized outreach records, contact lists, and pipeline updates
• Work closely with the CEO on priority accounts, opportunity strategy, and follow-up actions
• Support light market research and partnership development activities as needed

Qualifications

• Strong spoken and written English communication skills
• Comfortable with cold outreach, including phone calls and in-person visits
• Strong interpersonal skills and ability to build trust quickly
• Organized, responsive, and able to manage follow-up consistently
• Able to work independently in a field-based role
• Valid driver’s license and reliable transportation
• Comfortable traveling locally within the DFW area

Preferred

• Experience in one or more of the following:
• Senior living
• Home health
• Home care
• Rehab
• DME
• Healthcare partnerships
• B2B field sales
• Familiarity with senior care or healthcare-adjacent markets
• Experience in business development, account management, outreach, or community partnerships
• Basic spreadsheet / CRM skills

Ideal Candidate Profile

• Energetic and comfortable talking to new people
• Able to balance persistence with professionalism
• Curious about how to build a new market
• Interested in healthcare, senior care, partnerships, or startup growth
• Coachable and able to turn field feedback into practical action
• Comfortable operating in an environment where processes are still being built

Performance Expectations — First 90 Days

• Learn the basics of partner products and their value proposition
• Build and maintain a target list of senior care channels in the DFW market
• Conduct outreach through calls, emails, and selected in-person visits
• Track key activity metrics such as outreach volume, response rate, and meeting rate
• Report market feedback to the CEO, including effective messaging and common objections
• Help identify referral opportunities and support early partnership development

Why This Role

This is a strong opportunity for someone who wants real exposure to business development, go-to-market execution, senior care partnerships, and startup-style growth projects. The role offers hands-on experience in building a market from the ground up and working directly with leadership.