Business Development Associate, European Market

Key responsibilities

• Lead Generation & Prospecting: Identify and pursue new business opportunities within the Europe luxury travel market, building a robust pipeline of potential clients and travel agent partners.
• Client Relationship Management: Serve as one of the primary points of contact for Europe-based travel agents and clients, managing relationships from initial inquiry through post-trip follow-up, including complaint resolution and feedback management to ensure exceptional service delivery.
• Destination Training & Education: Create and conduct engaging destination training sessions for Europe travel agents, showcasing WildChina’s unique offerings, new experiences, and China travel expertise to position WildChina as the go-to China specialist.
• Proposal Development: Craft compelling proposals and sample itineraries that showcase bespoke China experiences, working closely with the greater team to ensure accuracy and feasibility.
• Trade Show & Event Representation: Represent WildChina at Europe travel trade shows, industry events, and networking opportunities to build brand awareness and forge new partnerships.
• Marketing Asset Creation: Develop marketing materials, destination guides, and sales tools tailored to the EUROPE market to support business development efforts.
• Market Intelligence: Stay informed about Europe luxury travel trends, competitor activities, and market opportunities to continuously refine WildChina’s positioning and offerings in the Europe market.
• Sales Target Achievement: Work towards individual and team sales targets, tracking progress and adjusting strategies to maximize revenue growth.

What makes you the ideal candidate?

• Experience: A proven sales/business development track record in the European market — experience in travel, hospitality, or cultural sectors preferred.
• China Expertise: Strong knowledge of China travel, culture, and luxury travel landscape; genuine passion for Chinese destinations and experiences.
• Language Skills: Fluency in English required, with Mandarin Chinese HSK 4 or above (or equivalent proficiency).
• Technical Proficiency: Comfortable with CRM systems (HubSpot experience preferred), messaging platforms including WhatsApp, and Chinese social media platforms such as WeChat and Xiaohongshu (Little Red Book).
• Professional Attributes: Excellent communication and presentation skills, strong relationship-building abilities, self-motivated with a results-oriented mindset, and exceptional organizational skills. A passion for and deep understanding of European luxury travel trends and customer expectations.
• Flexibility: Willingness to travel frequently for survey trips, client accompaniment, trade shows, and market visits to the UK.
• Sales Aptitude: Natural ability to build rapport, identify client needs, and close deals while maintaining WildChina’s commitment to exceptional service.

To apply

This isn’t just a job — it’s a chance to redefine how European travelers experience China.
Please send the below to [email protected] with the subject line: Business Development Associate, Europe – [Your Name].
- Your resume/CV
- A short paragraph describing how a luxury Chinese travel company, such as WildChina, could better cater to the specific interests and needs of luxury European travelers.

About WildChina

WildChina caters to the curious, the world wanderers, and the wild travelers. We offer socially responsible, off-the-beaten-path adventures tailored to the desires of our leisure, education and corporate clients.
We are proud to be the only China-based firm recognized by National Geographic Adventure as one of the “Best Adventure Travel Companies on Earth”, Travel & Leisure as an “A-List Travel Specialist”, and by Conde Nast as a “Top Travel Specialist”. Our motto is “Creating Life-Changing Experiences”, and we strive to accomplish that through innovative ideas, customized planning and impeccable service.
WildChina exists to push the boundaries of travel while ensuring that our guests leave with memories to last a lifetime. We create journeys and experiences that cross the borders of geography and knowledge, challenging pre-conceptions and inspiring new stories.
From learning to make cheese with a farmer in her home to sipping on Tibetan butter tea with an expert guide, WildChina invites the world to experience China differently.