Business Development and Marketing Specialist - Intellectual Property, Life Sciences, Technology

About the role

Polsinelli's Marketing department is seeking an experienced marketing and business development professional to support the firm’s Intellectual Property department and Life Sciences and Technology industry initiatives.

Responsibilities

• Develop a deep understanding of the departments’ practice groups, attorneys, competition, industry focuses, and client base to inform and advance opportunities to develop and expand client relationships and brand awareness across markets and industries.
• Support the development and execution of business development initiatives, programs, events, activities, and strategies for the departments, practice groups and industries, both independently and in partnership with the Senior Department Marketing Manager.
• Leverage firm data to support targeted business development efforts, including client and prospect segmentation, list development, client targeting, experience identification, and opportunity analysis.
• Ensure department and practice-specific marketing and external content is compelling, accurate, and kept up to date (website pages, attorney bios, pitch and proposal materials).
• Coordinate and support the development, execution, and follow-up of internal and client-facing events, with support from the firmwide events team (includes supporting the development of event proposals and budgets, logistics, targeted list development, invitations, client communications, etc.).
• Coordinate thought leadership activities including eAlerts, newsletters, end-of-year reports, resources pages, monthly department emails, and other communications, including collaborating with the firm’s PR team to advance profile-raising efforts within the market.
• Facilitate and foster collaborative conversations amongst lawyers, across departments, and within the Marketing department to “connect the dots”, including collaborating with administrative departments to support department and industry priorities and initiatives (pricing, conflicts, recruiting, and department operations, among others).
• Coordinate and draft content for external survey, directory, award, and ranking submissions (e.g., Chambers, IAM Patent 1000, LMG Life Sciences, and similar publications), as well as collecting matter descriptions, client permissions, and references from attorneys.
• Track, maintain, analyze, and collaborate with attorneys on practice and industry knowledge and experience management efforts using the firm’s Foundation database, with an emphasis on ensuring experience can be effectively leveraged for pitches, credentials, market positioning, and other business development opportunities.
• Monitor the use and maintenance of client contacts/client team activity information within the InterAction software system.
• Aid in the marketing budget, including processing invoices, reconciling expenses, etc.
• In partnership with the Research & Intelligence team, deliver research, and competitive/market analysis inclusive of client insights, industry and market trends, lateral activity, thought leadership, events, news and experience, league tables, and other relevant sources; synthesize findings into actionable insights.
• Develop and maintain reports that provide actionable insights into business development and marketing activities, helping the team and practice leadership understand engagement, activity, and results.
• Other duties as assigned.

Requirements

• Bachelor’s degree.
• 4 years or more of relevant marketing and/or business development work experience in a legal (Am Law firm preferred) or other professional services industry.
• Experience supporting IP, Life Sciences, Technology, and/or related practices or industries encouraged.
• Driven towards excellence and a strong sense of professionalism, and an ability to identify, understand, and communicate marketplace and industry trends.
• Creative, proactive thinker who brings forward new ideas and consistently identifies opportunities to create value and advance new ideas from concept to execution.
• Excellent project management skills, including the ability to identify and recommend effective solutions, handle multiple priorities at once, and fully own projects from start to completion.
• Responsive to inquiries from clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
• Interest in innovation and utilizing AI applications within professional services.
• Strong verbal and written communication and presentation skills.
• Proven ability to work with executives, attorneys, and other stakeholders which may entail handling ambiguous or dynamic requests with a flexible working style.
• Ability and willingness to travel to various offices and event locations periodically.

Pay

The budgeted salary range for this position is $90,000 - $120,000.

Schedule

Full-time employment.

Benefits

• Paid time off, sick time off,
• a referral program,
• medical insurance and benefits,
• dental insurance,
• vision insurance,
• life insurance,
• AD&D insurance,
• ID Theft insurance,
• long-term disability benefits,
• short-term disability benefits,
• Parking/Transit reimbursement (varies depending on location),
• 401(k) benefits,
• employee assistance benefits.

Qualifications

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.