Business Analytics Manager Senior - Marketing & Customer Analytics

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

About the role

As a Senior Portfolio & Strategy Manager supporting Credit Card and Lending Campaign Management and Marketing Strategy, you will lead acquisition campaigns and audience selection to drive customer acquisition, engagement, and portfolio growth. This is a high-impact leadership role where you’ll bring together analytical rigor, marketing strategy, and customer selection to influence key decisions across the credit card business. You’ll work closely with senior stakeholders to develop innovative marketing approaches, optimize performance, and champion a culture of experimentation and continuous improvement.

This role is based in Wilmington, DE, Tysons Corner, VA, Pittsburgh, PA, or Philadelphia, PA.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Responsibilities

• Manage Cards and Lending audience selection, optimization, and delivery, ensuring alignment with business objectives, risk frameworks, and marketing priorities across all products.
• Optimize campaign audience selection by integrating valuation and response modeling to maximize returns.
• Lead the execution, audit, review, and approval of campaign selection criteria and ensure high-quality final campaign delivery across prescreen and non-prescreen channels.
• Define and evolve the campaign delivery operating model, including governance, controls, and approval processes for selection criteria and execution.
• Provide strategic oversight of campaign execution platforms (e.g., Experian Ascend Marketing), including data availability, data flows, and execution readiness.
• Drive continuous improvement of campaign processes and data flows, identifying opportunities to enhance efficiency, scalability, and control within execution platforms.
• Partner closely with marketing operations, external partners, and internal strategic analytics teams to ensure campaigns are executed efficiently and in line with business and regulatory requirements.
• Serve as a point of escalation for campaign delivery issues.
• Lead campaign delivery reporting and tracking across channels (Branch, Online Banking, Mobile, Call Center) and products (Cards, UIL, HELOC, Mortgage).
• Analyze campaign delivery gaps, identify optimization opportunities, and clearly communicate insights and recommendations to senior stakeholders.
• Direct the strategic design, management, and implementation of enterprise-wide business analytics programs to drive customer solutions, service innovation, and profitability.
• Lead development and execution of complex analytical solutions to meet business requirements.
• Lead the research, development, and adoption of new and emerging analytics technologies; identify technology-based business opportunities.
• Implement mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk, and meets the needs of senior leadership.
• Direct, motivate, develop, and manage the performance of the management team and key staff.

Requirements

• 8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity.
• Proven ability to lead and develop high-performing analytical teams.
• Strong expertise in prescreen and non-prescreen acquisition campaigns, including proactive prescreen and reactive prescreen processes.
• Familiarity with campaign execution and analytics tools such as Experian Ascend Marketing, Tableau, SQL, Hadoop, HIVE, and Python (preferred).
• Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets.
• Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics.
• Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.
• Prior experience in banking or financial services preferred.
• Roles at this level typically require a university/college degree. Higher-level education such as a Master’s degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job-specific certification(s), and experience (including military service) may be considered.

Skills

• Analytical Thinking
• Business Intelligence (BI)
• Concept Development
• Data-Driven Decision Making
• Data Integration
• Market Research
• Performance Metrics
• Qualitative Research
• Strategic Planning
• Business Analytics
• Business Case Justification
• Effective Communications
• Emerging Technologies
• Organizational Savvy and Politics

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include:

• Medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options.
• Employee and spouse/child life insurance.
• Short- and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement account.
• Back-up child/elder care.
• Adoption, surrogacy, and doula reimbursement.
• Educational assistance, including select programs fully paid.
• A robust wellness program with financial incentives.
• Paid time off, including:
  • Maternity and/or parental leave.
  • Up to 11 paid holidays each year.
  • 9 occasional absence days each year, unless otherwise required by law.
  • Between 15 to 25 vacation days each year, depending on career level and years of service.

Pay

Base Salary: $135,520.00 – $251,680.00. Salaries may vary based on geographic location, market data, and individual skills, experience, and education. This role is incentive eligible with payment based upon company, business, and/or individual performance.