Business Analyst - Remote

About The Role

The Staff Business Analyst role at PlayStation Store is a senior individual contributor position focused on driving strategic initiatives within Sony Interactive Entertainment’s digital commerce ecosystem. Based in San Mateo, CA, with consideration for remote work within the West Coast, this role offers an exciting opportunity to influence the future of direct-to-consumer platforms such as PlayStation Store and PlayStation Direct. The successful candidate will be responsible for translating complex commercial opportunities into actionable business requirements, facilitating cross-functional collaboration, and influencing senior stakeholders through data-driven insights and recommendations. This role sits at the intersection of business strategy, data analytics, data science, product, and engineering, emphasizing decision quality, experimentation, and commercial impact. It is not a product management or technical data science role but requires close partnership with these teams to ensure alignment and successful execution of initiatives.

Qualifications

• 8+ years of experience in Business Analysis within digital commerce, subscriptions, or retail sectors
• Bachelor’s degree or equivalent in Business, Economics, Data Science, or related fields (preferred)
• Proven ability to decompose vague business problems into structured questions and clear requirements
• Strong experience partnering with product, engineering, and data science teams to design and deliver commerce solutions
• Deep understanding of experimentation, measurement, and business impact analysis
• Commercial mindset with familiarity discussing unit economics, ROI, and revenue growth strategies
• Excellent executive-level communication skills, capable of explaining complex concepts clearly and credibly backed by data
• Ability to challenge assumptions and build compelling arguments using data and financial reasoning
• Experience mapping complex business processes and leading process improvement and automation initiatives

Responsibilities

• Lead complex business analysis for high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operations
• Translate commercial objectives into detailed, measurable business requirements
• Collaborate with product, engineering, data analytics, and data science teams to ensure product features meet business needs and facilitate successful delivery
• Partner with data analytics teams to define, execute, and evaluate experiments related to personalization, revenue growth, and operational efficiencies
• Map and analyze business processes, guiding the organization through process improvements and automation to enhance operational efficiency
• Influence senior stakeholders through structured problem framing, financial analysis, and data-informed recommendations
• Mentor team members in business analysis, AI/ML, product development methodologies, and promote continuous learning across teams