Buisness Development Specialist- Bilingual Armenian

Brief Description

Our Information Center in Glendale is seeking a motivated and compassionate individual to join our team. The primary responsibility of this role is outbound cold calling to generate appointments for our Advance Planning team while engaging potential clients with empathy, care, and professionalism. This position focuses on reviving cold leads, educating families on the importance of planning for a future time of need, and nurturing relationships over time. Success in this role requires building genuine, trust-based connections through thoughtful communication, consistent follow-up, and clear documentation. This is an outbound-heavy role and requires comfort with high-volume outreach (100+ call attempts daily minimum), the ability to handle rejection professionally in a naturally persuasive respectful communication style.

What You'll Be Doing

• Conducts outbound cold-calls to educate client families on the value of preplanning.
• Provides caring and compassionate services to our Forest Lawn client families.
• Generates new lead opportunities through outbound calling initiatives.
• Initiates and maintains relationships with client families to build and nurture meaningful, long-term connections through outbound phone calls, email, social media, and direct mail campaigns.
• Engages potential clients through outbound calling, introduces them to our services, and effectively communicates our preplanning value proposition.
• Overcomes objections and effectively communicate Forest Lawn Pre-planning value propositions.
• Appointment Setting: Qualifies leads and schedules sales appointments for our Advance Planning Team.
• Ensures appointments are well-prepared and aligned with clients' requirements and the CET process.
• Maintains a consistent follow-up schedule to nurture leads and build lasting relationships. Keeps potential clients engaged and informed about our offerings.
• Prioritizes projects and assists in business growth, while hitting monthly/weekly activity goals and quarterly KPIs.
• Stays informed about industry trends, and legal requirements and remains at the forefront of the funeral industry.
• Collaborates with Client Engagement Manager and other departments such as Marketing and Advance Planning teams to exchange feedback and insights for achieving individual and team targets.
• Entering and maintaining client information in the Salesforce CRM system, detailed records of emails, follow-ups, calls, and communications, including managing leads.
• Other duties may be assigned as needs arise or as required to support the organization.

Requirements

• Bilingual - Armenian.
• Minimum of 3 years of outbound calling/prospecting, with a successful track record of generating leads and setting up sales appointments.
• Hybrid schedule; must report onsite 3 days per week.
• High School diploma or General Education Diploma (GED).
• Confident communicator who enjoys building meaningful connections with client families through outbound outreach.
• Strong writing skills.
• Excellent organizational skills, keen attention to detail, and excellent time management abilities.
• Proven track record of delivering measurable results through outbound lead-generation efforts.
• Strong relationship-building skills to engage prospects, nurture leads, and foster long-term partnerships.
• Resilience: Ability to handle rejection professionally and persistently pursue new opportunities.
• Proficient in Microsoft Office software products (Outlook, Word, Excel, and PowerPoint) preferred.
• Preferred but not required: experience with Salesforce CRM software.

Benefits

Forest Lawn takes pride in offering an excellent benefits package to our employees, which taken as a whole, leads our industry and is competitive with the benefits in just about any other industry. Click here to learn more about our benefit offerings.