Brooklyn New York - Director of Retail Thrift Marketing

Key Responsibilities

• Own and evolve the Goodwill NYNJ retail brand to reflect our values of the treasure hunt, sustainability, affordability, and community impact.
• Lead seasonal and thematic campaigns that drive awareness and sales across physical and digital channels.
• Support our fundraising campaigns, gala, and tell the Goodwill story of people for the whole organization.
• Build and execute full-funnel marketing strategies across paid media, email, SEO/SEM, and social.
• Set and monitor KPIs for Retail revenue growth (monthly and YoY), Customer acquisition and retention, Digital engagement (CTR, conversion rates, social reach).
• Optimize campaigns based on performance data and customer insights.
• Support Lead marketing strategy for new store launches, including grand opening campaigns, local media outreach, and community engagement.
• Develop scalable launch playbooks for future store openings and current stores to have unified messaging and look & feel for customers.
• Collaborate with retail operations and merchandising teams to ensure alignment.
• Ensure in-store signage and materials are adding to on-brand shopping experience, language, pricing, new items.
• Oversee digital and content strategy across social media, email, blog, and video.
• Develop influencer and ambassador programs to amplify reach.
• Build out our shopper loyalty program with incentives for shoppers with Clutch.com.
• Drive returns, engagement, and use of loyalty program and targeted campaigns.
• Loyalty Programs launch and expansions.
• Build out our shopper loyalty program with incentives for shoppers with Clutch.com.
• Drive returns, engagement, and use of loyalty program and targeted campaigns.
• Launch a new donor loyalty and giving options.
• Team Leadership & Collaboration.
• Manage vendors for printing, graphic design and needs being mindful of budget.
• Oversee marketing budget.
• Collaborate cross-functionally with retail, mission services, and development teams.
• Supervise and coach the Marketing Coordinator, create dotted lines with Development, CEO and Mission teams.

Qualifications

• 4–6 years of marketing operations or multi-channel marketing experience; retail marketing experience preferred.
• Proven ability to balance strategy and execution, setting plans while driving projects to completion.
• Strong analytical and reporting skills; demonstrated ability to use data to shape strategy and optimize performance.
• Experience managing large-scale signage, collateral production, and vendor execution.
• Experience managing marketing budgets, tracking spend, and reporting ROI.
• Skilled in sourcing, managing, and optimizing vendor teams.
• Familiarity with digital, social, email, and loyalty platforms.
• Excellent project management and organizational skills; thrives in fast-paced environments.
• Exceptional communication skills, both written and verbal.