Brand Trainer

About the role

Our Craft: Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin. Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Embrace Excellence: Bring Edrington's premium portfolio to life as the face of our brands across the Global Travel Retail Cruise channel, while supporting selected strategic Airport Retail locations. Through engaging storytelling, impactful training and strong customer partnerships, you'll inspire retail and hospitality teams to deliver exceptional brand experiences that build advocacy, drive premiumisation and support commercial success. Based in Miami, this highly visible role offers extensive regional travel and occasional international opportunities, allowing you to work with leading cruise operators and retail partners around the world. Acting as the link between brand strategy and frontline execution, you'll ensure our brands stand out, are recommended with confidence and create memorable experiences for consumers in some of the world's most exciting travel retail environments. You'll combine brand education, relationship management and consumer engagement to ensure Edrington's brands are experienced at their very best. From delivering inspiring training and hosting premium events to supporting commercial initiatives and identifying growth opportunities, you'll play a key role in building brand advocacy, driving sales and creating unforgettable experiences across the travel retail environment.

Responsibilities

• Deliver engaging brand education programmes that bring Edrington's premium portfolio, heritage and craftsmanship to life across the Cruise channel and selected Airport Retail locations.
• Build product knowledge, confidence and brand advocacy among distributor partners, retail teams and onboard hospitality colleagues.
• Coach and support teams to deliver exceptional consumer experiences through premium serves, food pairings and effective engagement techniques.
• Develop strong partnerships with cruise operators, retail partners and distributors to drive brand visibility, commercial success and best‑in‑class execution.
• Support the creation and delivery of innovative activations, retail concepts and educational initiatives that enhance the consumer journey and increase sales.
• Plan and host tastings, masterclasses and experiential events, acting as a passionate ambassador for Edrington's brands.
• Create memorable brand experiences that strengthen consumer engagement, build loyalty and grow The Macallan Society community.
• Identify opportunities to elevate brand presence onboard through premium execution and luxury retail best practice.
• Gather and share market insights, consumer trends and competitive intelligence to support future commercial and brand strategies.
• Monitor training effectiveness, manage brand assets responsibly and maintain accurate reporting to ensure activity delivers measurable impact.