Brand Strategy and Events Associate

Alpaca Health enables clinicians to become entrepreneurs, starting in autism care. We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back-office infrastructure. Our goal is to shift power in healthcare away from large consolidated entities and back to clinicians. We’ve raised over $14M in funding from early-stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long-term category leadership. We’re serving hundreds of patients while growing 30% MoM.

Responsibilities

• Own the brand
  • Shape and evolve our voice, visual identity, and messaging across every channel
  • Build the guidelines and templates that keep the brand consistent as we scale
  • Make sure everything we put out feels human, trustworthy, and unmistakably Alpaca
• Plan and run events end-to-end
  • Own events from concept to load-out: budget, vendors, logistics, run-of-show, staffing, and day-of execution
  • Design events that are genuinely inclusive and sensory-friendly, built with our families in mind
  • Turn clinic openings, festivals, and conferences into moments people remember
• Drive the marketing around every moment
  • Lead pre and post-event marketing: invites, social, press outreach, and recap content
  • Land earned media by pitching local press and building relationships with reporters
  • Capture stories and content that keep momentum going long after the event ends
• Build community and partnerships
  • Partner with providers, local organizations, and press to grow reach and turnout
  • Represent Alpaca warmly to families, clinicians, and the broader community
  • Create repeatable playbooks so every new market launch gets easier
• Measure and improve
  • Track what works (turnout, engagement, coverage, leads) and raise the bar each time
  • Spot patterns and opportunities, and take on whatever it takes to ship great work

Qualifications

• You have strong taste and can explain why a brand does or does not work
• You have personally run real events, not just supported them, and can talk through a plan and a budget
• You are wildly organized, calm under pressure, and you sweat the small details
• You write clearly and warmly, and can switch between a press pitch and an Instagram caption
• You are scrappy and resourceful, and you get more done with less
• You take ownership; you don’t wait for someone else to fix things

Benefits

• Direct exposure to company-building at an early stage
• Real ownership of the brand and marquee events from day one
• The opportunity to materially impact families and clinicians
• A fast learning curve that few roles can match

Pay

Compensation Range: $80K - $140K