Brand Representative

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. Our portfolio includes high-quality vision care products such as the Essilor brand (Varilux, Crizal, Eyezen, Stellest, and Transitions), iconic brands like Ray-Ban, Oakley, Persol, and Oliver Peoples, and a network of retail and e-commerce platforms including Sunglass Hut, LensCrafters, and Target Optical. With a unique global network of commercial subsidiaries and independent distributors, we serve every sector of the market.

About the role

The Sales Representative is responsible for achieving sales targets and delivering growth by visiting customers to provide best-in-class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The role involves executing brand strategies while maintaining standards for distribution, training, productivity, and merchandising.

Responsibilities

• Achieve monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for each brand collection.
• Develop and adhere to an effective call plan to visit customers every 4-12 weeks (or more frequently for high-priority accounts).
• Ensure brand visual merchandising by refreshing POP materials and board space to reflect brand positioning and support product sell-through.
• Log visits in One Sales Suite and utilize reports, trainings, samples, and tools to manage customer relationships and enhance sales effectiveness.
• Proactively manage distribution in the territory based on brand guidelines.
• Build strong working relationships at all levels within the practices and businesses managed.
• Conduct regular customer trainings to reinforce brand knowledge and messaging.
• Stay current on industry trends and cultivate both existing and new customer relationships.
• Collaborate with sales counterparts (e.g., other brand divisions, Essilor) to deliver synergy programs.
• Participate in local, regional, and national trade shows on behalf of Luxottica.
• Develop and execute business plans using Luxottica Rewards program tools to demonstrate ROI and drive sales growth.
• Submit weekly, monthly, and quarterly metrics to leadership to support growth strategies.
• Attend corporate training sessions, conference calls, team meetings, and district appointments.
• Organize and conduct trunk shows and patient/consumer events in top practices to create brand awareness and drive sales.

Requirements

• Minimum of 2+ years of direct sales experience with a proven track record of results.
• Ability to carry sample bags weighing at least 25 lbs.
• Strong written and verbal communication skills.
• Proven ability to increase revenues and develop customer relationships.
• Excellent training and presentation skills.
• Strong visual merchandising background.
• Ability to problem-solve and anticipate challenges while proposing solutions.
• Proficiency in PC skills, including Excel, Word, and PowerPoint.
• Significant and regular field time required, with overnight travel dependent on geography (up to 100% travel).
• Valid driver’s license and eligibility to work in the U.S.
• Ability to use a personal car for daily work-related travel.

Preferred Qualifications

• BA/BS degree.

Pay

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills, and local minimum wage requirements. You may also be offered a competitive bonus and/or commission plan.

Benefits

• Health care coverage.
• Retirement savings plans.
• Paid time off/vacation.
• Various employee discounts.