Brand Representative

If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a high-quality vision care products such as the Essilor brand (Varilux, Crizal, Eyezen, Stellest, Transitions), iconic brands like Ray-Ban, Oakley, Persol, and Oliver Peoples, and a network that delivers high-quality vision care and shopping experiences through Sunglass Hut, LensCrafters, Target Optical, and leading e-commerce platforms.

About the role

The Sales Representative is responsible for achieving sales targets and delivering growth by regularly visiting customers to provide best-in-class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The role involves executing brand strategies while maintaining standards for distribution, training, productivity, and merchandising.

Responsibilities

• Achieves monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for each brand collection.
• Develops and adheres to an effective call plan to achieve desired service frequency of customer visits, with a goal of visiting all customers in a 4-12 week rotation (prioritizing Diamond, Platinum, Gold, and Silver coverage).
• Regularly visits customers to ensure brand visual merchandising, refreshes POP materials, and updates board space to reflect brand positioning and support product sell-through.
• Logs visits in One Sales Suite.
• Utilizes reports, trainings, samples, hardware/software to manage customer relationships and enhance sales effectiveness.
• Proactively manages distribution in their territory based on brand guidelines.
• Builds strong working relationships at all levels within the practices and businesses they manage.
• Conducts regular customer trainings using brand materials to reinforce knowledge and ensure consistent messaging to end-patients/consumers.
• Stays current on trends affecting the business.
• Cultivates existing customer base with regular visits while prospecting for new potential in the market.
• Collaborates with sales counterparts (e.g., other brand divisions, Essilor) to deliver broader synergy programs.
• Participates in and represents Luxottica at local, regional, and national trade shows.
• Develops an effective business plan leveraging the Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
• Submits weekly, monthly, and quarterly metrics to leadership to support growth strategies.
• Attends required corporate training sessions, conference calls, team meetings, and appointments within the district.
• Develops and conducts trunk shows and other patient/consumer events in top practices to create brand awareness and drive sales.

Requirements

• 2+ years of direct sales experience with a proven track record of results.
• Ability to carry sample bags weighing at least 25 lbs.
• Strong written and verbal communication skills.
• Proven sales performance and ability to increase revenues.
• Strong interpersonal skills and the ability to develop relationships.
• Excellent training and presentation skills.
• Strong visual merchandising background.
• Ability to problem-solve and anticipate challenges while proposing solutions.
• Strong PC skills, including Excel, Word, and PowerPoint.
• Significant and regular field time required, with overnights dependent on geography (up to 100% travel).
• Valid driver’s license and eligibility to work in the U.S.
• Ability to utilize a personal car for work-related travel on a daily basis.

Preferred Qualifications

• BA/BS degree.

Pay

Starting pay for this position is $89,797.04 per year. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills, and local minimum wage requirements. In addition, you may be offered a competitive bonus and/or commission plan as part of a first-class total rewards package.

Benefits

• Health care coverage.
• Retirement savings plans.
• Paid time off/vacation.
• Various employee discounts.