Brand Representative

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. Our portfolio includes high-quality vision care products such as the Essilor brand (Varilux, Crizal, Eyezen, Stellest, and Transitions), iconic brands like Ray-Ban, Oakley, Persol, and Oliver Peoples, and a network of retail and e-commerce platforms including Sunglass Hut, LensCrafters, and Target Optical. With a unique global network of commercial subsidiaries and independent distributors, we serve every sector of the market.

About the role

The Sales Representative is responsible for achieving sales targets and delivering growth by regularly visiting customers to provide best-in-class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The role involves executing brand strategies while maintaining standards for distribution, training, productivity, and merchandising.

Responsibilities

• Achieve monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for each brand collection.
• Develop and adhere to an effective call plan to achieve desired service frequency of customer visits, with a goal of visiting all customers in a 4-12 week rotation (prioritizing Diamond, Platinum, Gold, and Silver coverage).
• Regularly visit customers to ensure brand visual merchandising, refresh POP materials, and update board space to reflect brand positioning and support product sell-through.
• Log visits in One Sales Suite.
• Utilize reports, trainings, samples, hardware/software to manage customer relationships and enhance sales effectiveness.
• Proactively manage distribution in the territory based on brand guidelines.
• Build strong working relationships at all levels within the practices and businesses managed.
• Conduct regular customer trainings using brand materials to reinforce knowledge and ensure consistent messaging to end-patients/consumers.
• Stay current on trends affecting the business.
• Cultivate the existing customer base with regular visits while prospecting for new potential in the market.
• Collaborate with sales counterparts (e.g., other brand divisions, Essilor) to deliver broader synergy programs.
• Participate in and represent Luxottica at local, regional, and national trade shows.
• Develop an effective business plan leveraging the Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
• Submit weekly, monthly, and quarterly metrics to leadership to support growth strategies.
• Attend required corporate training sessions, conference calls, team meetings, and district appointments.
• Develop and conduct trunk shows and other patient/consumer events in top practices to create brand awareness and drive sales.

Requirements

• Minimum of 2+ years of direct sales experience with a proven track record of results.
• Ability to carry sample bags weighing at least 25 lbs.
• Strong written and verbal communication skills.
• Proven ability to increase revenues and strong interpersonal skills.
• Excellent training and presentation skills.
• Strong visual merchandising background.
• Ability to problem-solve and anticipate challenges while proposing solutions.
• Proficiency in PC skills, including Excel, Word, and PowerPoint.
• Significant and regular field time required, with overnights dependent on geography (up to 100% travel).
• Valid driver’s license and eligibility to work in the U.S.
• Ability to utilize a personal car for work-related travel on a daily basis.

Qualifications

• BA/BS degree preferred.

Pay

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills, and local minimum wage requirements. You may also be offered a competitive bonus and/or commission plan.

Benefits

• Health care coverage.
• Retirement savings plans.
• Paid time off/vacation.
• Various employee discounts.