Brand Relations Manager - East

About the role

The Brand Relations Manager-East is responsible for driving revenue growth, owning the channel P&L, and building loyal client relationships to achieve the overall business objectives of the Timepiece Division. This role manages a multi-state territory across the East Coast, ensuring strong retail execution, distribution expansion, achieving monthly KPIs, and long-term accelerated performance development.

Responsibilities

• Drive a 360 strategic plan and execution that translates market intelligence trends into sell-out performance
• Define the GTM across each product category and consumer segments to ensure the right product is within the right market at the right time
• Develop and execute regional sales strategies to achieve sell-in and must drive monthly sell-through across the customer base
• Identify, prospect, and secure new business opportunities while expanding distribution channels and lead negotiations with retail partners (terms, space, allocation, P&L)
• Maintain strong relationships with retail buyers and key accounts through consistent engagement
• Profoundly proficient in selling in person and via a B2B site with proper reporting
• Retail Management & Execution
• Lead Omnichannel evolution and brand consistency with assortment planning and proper MDF allocation that translates to maximum brand ROI
• Conduct regular visits to customer locations to review performance and ensure compliance with brand guidelines
• Assess merchandising quality and optimize in-store execution across accounts
• Achieve the best positioning in each location and ensure the brand is always top of mind
• Build a value-based brand that is authentic and serves in the best interest of the retail partner and their clients
• Create a 1–3-year revenue growth plan for each retailer with measurable KPIs and build a solid VIC CRM for the region
• Market & Performance Analysis
• Analyze regional market trends, competitor activity, and customer feedback to guide sales and product strategies
• Provide accurate forecasting, reporting, and performance insights to leadership
• Ensure appropriate inventory allocation with a full year planning and proper replenishment process communicated to the retailer and planning team
• Brand & Marketing Support
• Partner with retailers to execute events, product launches, and promotional activities
• Work closely with the PR team to leverage brand-supported initiatives within the market
• Represent the brand at trade shows, dealer events, and industry functions
• Support broader marketing initiatives through field execution and local engagement
• Build an engaged brand on all the social media channels that the retail partner owns
• Cross-Functional Collaboration
• Collaborate with Marketing, Operations, and Product teams to optimize regional performance
• Support internal sales programs and provide field feedback to improve overall effectiveness
• Territory & Operational Management
• Manage a multi-state territory with frequent travel (70%)
• Maintain budgets for travel, entertainment, and related expenses within company guidelines
• Complete all required reporting, expense submissions, and administrative tasks accurately and on time

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or related field
• 3–5+ years of proven luxury sales experience with a track record of achieving targets
• Familiarity of luxury distribution with a “can do” attitude and collaborative mindset that thrives in a high-performing team
• Strong ability to build customer relationships and grow multi-channel retail business
• Excellent communication, negotiation, presentation skills, and an eye for detail
• Strong analytical capabilities with experience interpreting sales data and competitor trends
• Self-starter with the ability to manage a regional territory independently
• Proficiency in CRM systems, Excel, and AI tools
• Willingness and ability to travel extensively across the East Coast

Location

This role is hybrid and requires a minimum of 3 days on-site in our Jersey City, NJ office.

Physical Demands

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.

Benefits

You’ll have access to a comprehensive compensation and benefits package designed to support your health, well-being, and future. Our offerings include (but are not limited to): Health Coverage: High-quality medical, dental, vision, and prescription drug plans Retirement Savings: 401(k) plan with employer matching contributions Time Off: Generous paid time off to relax and recharge Insurance Options: Life, legal, pet, and supplemental insurance plans Mental Health Support: Access to virtual and in-person counseling for individuals and families Education Support: Tuition reimbursement to invest in your growth Fitness Benefits: On-site fitness center (dependent on office location)

Disclaimer

This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job. Casio America Inc is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Casio will consider reasonable accommodation requests as part of the recruiting and hiring process.