Brand Projects Specialist YVO (Part Time) - FTC until 31st December 2026

About the role

Yeo Valley is seeking a Brand Projects Specialist to join our Central Marketing Team on a Fixed Term Contract basis until 31st December 2026. This is a part-time role, working up to 3 days per week, based at our Blagdon HQ office. Reporting to the Head of Brand - Yeo Valley Organic (YVO), you will work closely across our YVO Brand team and with a range of stakeholders across Marketing and Commercial. This fast-paced role will be key to unlocking our new ways of working, supporting our team as we transition, aligned to our strategic aims and focused on building brand equity, creating demand generation, and delivering commercial growth for YVO.

Responsibilities

• Understand and embrace our company purpose and work to ensure that all your work helps to Nurture and Nourish People & Planet
• Lead the day-to-day agency partnerships from brief through to post campaign analysis, ensuring the media plan is optimised to deliver on the business and communication objectives
• Collaborate with all YVO Brand and Marketing teams, to lead the coordination of YVO communication plans from ATL, BTL, Owned, Earned and Shopper that is consistent and timely to maximise through the line impact as well as support EPD, NPD and commercial priorities
• Working in collaboration with YV Press Team, embed a pro-active approach to consumer/trade press across product, sustainability and brand initiatives that supports the YVO objectives and KPIs
• Work with the relevant YVL team members to plan and brief asset requirements from media asset needs through to photography, including overseeing the delivery of worldclass toolkits
• Provide regular updates of all channel plans to key YVO stakeholders to maximise wider commercial plans
• Using the developed performance measurement framework, continuously analyse the impact of all media spend, constantly reviewing the effectiveness of campaigns to drive optimisation and brand performance
• Lead innovation and existing product development projects from approved concept platforms to launch through the stage gate process
• Lead the translation of validated consumer opportunities into consumer centric compelling brand propositions
• Lead the development of briefs for internal and external teams including research, product, pack design and comms/shopper
• Ensure range positioning is distinctive and differentiated versus competition across all assigned ranges. Refine and develop as required
• Define range architecture, product hierarchy and portfolio fit
• Define pack messaging hierarchy ensuring it clearly communicates the proposition and consumer benefits, signpost drivers of purchase, including identification and delivery of claims requirements
• Measure and evaluate product performance including launched innovation and EPD projects and monthly core performance. Identify optimisation opportunities, recommend corrective actions
• As this is a FTC role to support our transition, you may be asked to undertake other tasks across our team depending on level of activity and priorities through the autumn

Essential experience

• Strong experience in Brand strategy and Comms
• Experience in Creative Development & messaging frameworks
• Experience in multiple media channels
• Strategic & creative thinking
• A strong track record working on FMCG brands in the UK
• Excellent at networking and building strong collaborative relationships
• Excellent presentation and communication skills, both verbally and written
• Excellent project management skills
• Budget Management and resource allocation
• Proven experience in brand product management including strategic & tactical planning
• Experience in writing and delivering annual plans
• Background in successfully translating data into insight and actions
• Bring an innovation mindset, curiosity and continuous improvement mindset
• Accomplished at building & delivering compelling sell in stories
• Experience in commissioning consumer research and writing strong agency briefs
• Proven experience of successfully launching insight led NPD to market
• Strong communication skills and the ability to build relationships
• Commercially driven
• Strong presentation skills

Benefits

• Free parking
• Competitive holiday allowance
• Non-contributory pension scheme
• Life cover
• Healthcare cash back plan
• Cycle to work scheme
• Subsidised Yeo Valley products and services
• Preferential rates with our partners
• Learning and development opportunities