Brand Partnership & PR Lead

About Cymbiotika

We believe that wellness starts with trust. We create supplements that are transparent, using only high-quality, science-backed ingredients.

We design our products to work with your body, focusing on bioavailability and advanced delivery systems. Our goal is to help you feel your best with trusted, ingredient-focused supplements.

We are a community of people who value wellness, science, and transparency. We empower you on your journey to better health.

Role Summary

Cymbiotika is seeking a Brand Partnerships & PR Lead to own and execute our brand's partnerships, public relations, events, and cultural opportunities. This role focuses on building long-term relationships and creating meaningful brand equity.

Key Responsibilities

• Brand Partnerships:
• Own Cymbiotika's brand partnership strategy and roadmap.
• Identify and secure culturally relevant partnerships across various categories.
• Evaluate inbound opportunities based on audience, brand alignment, cultural relevance, business value, and long-term potential.
• Develop creative partnership concepts that feel distinctively Cymbiotika.
• Build long-term relationships and repeatable partnership platforms.
• Support product launches, retail moments, campaigns, community building, and broader marketing initiatives.
• PR & Brand Visibility:
• Develop and execute a proactive PR strategy aligned with Cymbiotika's broader brand and business priorities.
• Identify and tell meaningful stories throughout the year, beyond product launches.
• Create strategic press moments around brand milestones, innovation, partnerships, cultural conversations, and company growth.
• Partner with internal stakeholders to develop compelling narratives and ensure messaging consistency.
• Identify opportunities for founder visibility across media, speaking engagements, podcasts, events, and industry conversations.
• Events & Cultural Opportunities:
• Identify cultural moments, events, destinations, communities, and conversations where Cymbiotika should have a presence.
• Lead partnership-led events and activations from concept through execution in collaboration with the broader Marketing team.
• Bring proactive recommendations to the team around emerging opportunities, partnerships, communities, and cultural moments.
• Strategic Planning:
• Develop quarterly and annual strategies for partnerships and PR that connect directly to Cymbiotika's broader marketing priorities.
• Translate brand objectives into clear priorities, opportunities, and actionable plans.
• Collaborate with Creative & Social to translate partnerships into strong storytelling, content, and social moments.
• Work cross-functionally with Brand, Growth, and other teams to ensure partnerships and PR align with broader marketing goals.

Qualifications

• 6–10+ years of progressive experience across brand partnerships, integrated marketing, PR, brand marketing, experiential, cultural marketing, or a related field.
• Experience within a high-growth consumer brand strongly preferred.
• Meaningful in-house brand experience preferred, with an understanding of how to consistently build one brand over time.
• Demonstrated experience developing annual or quarterly partnership, PR, or integrated marketing strategies.
• Proven ability to take programs from insight and strategy through execution and measurement.
• Strong relationships across brands, media, wellness, fashion, beauty, entertainment, and culture are valuable, but strategic thinking and execution ability matter more than a contact list.
• Excellent written and verbal communication skills, including the ability to clearly articulate strategy and gain cross-functional buy-in.
• Strong project management, negotiation, budgeting, and organizational skills.
• Experience within premium consumer, wellness, beauty, fashion, lifestyle, hospitality, or adjacent categories preferred.