Brand Marketing Specialist (Remote)

About Aeroflow

Aeroflow Health is a leading provider of home medical equipment and clinical support services, helping patients across the country access the products and care they need to live healthier lives at home. Through innovative technology, streamlined delivery platforms, and deep expertise in insurance navigation, we remove barriers to care and simplify complex healthcare processes for families, providers, and payers alike. Headquartered in Western North Carolina, Aeroflow is proud to be one of the fastest-growing healthcare companies in the country, recognized on the Inc. 5000 list and consistently certified as a Great Place to Work®.

Aeroflow Health's Mom & Baby Division supports hundreds of thousands of growing families each year through insurance-covered maternal health products and services. From breast pumps and milk storage bags to pregnancy and breastfeeding classes, lactation support, and postpartum recovery products, we help moms access the resources they need through insurance while delivering an exceptional patient experience throughout pregnancy and postpartum.

About the Role

Aeroflow Health is seeking a Brand Marketing Specialist to support consumer marketing, referral growth, and brand engagement initiatives for the Mom & Baby division. This role will report to the Brand Marketing Manager and support the execution of brand campaigns, influencer and creator programs, referral growth initiatives, provider marketing efforts, and community-building activities that help strengthen the brand and drive business growth. This is an exciting opportunity for someone who enjoys variety and thrives in a fast-paced environment. The ideal candidate is highly organized, proactive, and execution-oriented, with the ability to manage multiple priorities and keep projects moving forward from concept through completion.

Responsibilities

• Support the planning and execution of integrated brand campaigns in partnership with the Brand Marketing Manager, ensuring all creative assets, timelines, and deliverables are aligned across social and digital channels. Monitor campaign performance and provide recommendations to help optimize results and inform future initiatives.
• Assist with sourcing, vetting, and executing partnerships with influencers and content creators; oversee the briefing process to ensure high-quality User Generated Content (UGC) that aligns with brand standards.
• Repost and create content for social media outside of core channels. Assist with organizing content calendar, scheduling, copywriting, and light design work leveraging Canva.
• Manage the day-to-day operations of our brand ambassador and affiliate programs, fostering relationships with partners and optimizing performance to drive brand awareness and conversion.
• Support provider referral and field marketing initiatives through coordination of communications, educational materials, promotional toolkits, and outreach efforts that help strengthen relationships with healthcare providers and referral partners.
• Act as the librarian of the brand’s creative library, ensuring all photography, video, and design assets are organized, up-to-date, and accessible to internal and external stakeholders.
• Monitor and report on industry trends and competitor activities, providing actionable insights to the team to help inform strategy and maintain our competitive edge.
• Serve as a key execution partner to the Brand Marketing Manager by coordinating cross-functional initiatives, maintaining project plans, proactively identifying risks or dependencies, and ensuring deadlines are met across multiple concurrent marketing initiatives.
• Contribute to new brand initiatives, special projects, and evolving priorities across the Brand Marketing function.
• Maintain HIPAA/patient confidentiality. Compliance is a condition of employment and is considered an element of job performance.

Requirements

• 3-5 years of experience in brand marketing or agency account management.
• 4-year degree in marketing, communications, or related field.
• Excellent written and verbal communication skills.
• Experience executing marketing assets or campaigns.
• Experience with B2B marketing support or event logistics is a major plus.
• Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions.

Skills

• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously.
• Detail-oriented and highly organized.
• Strong understanding of visual aesthetics and brand voice; ability to give constructive feedback on creative content.
• Eye for design with ability to create new content leveraging existing templates and brand standards.
• Ability to manage multiple stakeholders and priorities simultaneously.
• Strong interpersonal skills for partnering with influencers, vendors, and cross-functional internal teams.
• Comfortable analyzing social metrics to determine what’s working and where to pivot.
• Self-organized, with the ability to multitask, problem solve, and willingness to learn.
• Passion for consumer brands, motherhood, healthcare, or community-driven marketing.
• Initiative, passion, resourcefulness, self-motivation, and a high level of ownership.

Benefits

• Competitive pay.
• Health plans with FSA or HSA options, dental, and vision insurance.
• Optional life insurance.
• 401K with company match.
• 12 weeks of parental leave for birthing parent / 4 weeks leave for non-birthing parent(s).
• Additional parental benefits to include fertility stipends, free diapers, and breast pump.
• Paid holidays.
• PTO accrual from day one.
• Employee Assistance Programs.

Aeroflow Health has been recognized both locally and nationally for the following achievements: Family Forward Certified, Great Place to Work Certified, Inc. 5000 Best Place to Work award winner, HME Excellence Award, Sky High Growth Award.