Brand Marketing Manager, VR Acquisition

Meta’s VR Hardware marketing team drives the outbound consumer marketing strategy to support our virtual reality device portfolio—from awareness through acquisition. This includes always-on activity as well as full-funnel programs for new hardware launches and campaigns.

Responsibilities

• Build highly effective marketing programs to support acquisition goals, with a focus on direct response marketing campaigns.
• Develop and champion an operational model to drive integration across 1P and 3P acquisition channels and channel owners, leveraging data and insights to fuel strategy and drive business outcomes.
• Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data.
• Ensure consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business.
• Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metrics.
• Foster collaborative behavior that leverages a broad range of viewpoints to drive better business outcomes.
• Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy.

Requirements

• 8+ years of experience in a centralized integrated marketing function.
• Experience shaping briefs to drive strategy and execution in lower-funnel performance marketing channels.
• Proven experience in developing recommendations and synthesizing learnings through data.
• Demonstrated track record leading cross-functional teams while driving tactical execution.
• Experience managing through ambiguity and identifying opportunities to drive efficiency and impact.
• Experience in leading complex marketing programs from ideation to execution through to reporting and optimization.

Preferred Qualifications

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Hardware marketing experience.
• Programmatic marketing experience.
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Pay

$152,000/year to $213,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location.

Benefits

In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.