Brand Marketing Manager - Power BU

Key Responsibilities

• Develop and execute marketing strategies that strengthen the Amphenol Power Solutions brand and highlight our leadership in power interconnect technology.
• Support business objectives by driving targeted campaigns across priority markets and customer segments.
• Maintain a deep understanding of market trends, competitors, and emerging technologies to inform positioning and messaging.
• In collaboration with Amphenol's Global Marketing team, design and implement cohesive content strategies across digital platforms—website, blog, social media, and email.
• Create and manage impactful marketing assets such as technical presentations, whitepapers, infographics, webinars, success stories, and videos that effectively communicate our value proposition.
• Ensure alignment of content and visuals with Amphenol's brand standards and Power BU messaging framework.
• Manage website content updates, product launches, and SEO optimization for the Power BU pages on Amphenol.com.
• Execute digital campaigns that drive awareness, engagement, and lead generation across key online channels.
• Track analytics and campaign performance metrics to measure ROI and optimize future initiatives.
• Develop and maintain customer-facing materials including datasheets, brochures, presentations, and case studies.
• Partner closely with Sales, Product Management, and Engineering to ensure marketing assets accurately reflect technical features, application benefits, and differentiation.
• Plan and execute trade shows, technical conferences, and customer events—managing logistics, booth design, product displays, and promotional campaigns.
• Capture leads and reinforce brand visibility through post-event communications and follow-up programs.
• Lead customer and internal promotional activities that celebrate new product launches, key design wins, and milestone achievements.
• Collaborate with Product Management and Engineering to define go-to-market strategies for new products.
• Manage the rollout of launch materials, messaging, and content distribution across all internal and external channels, ensuring consistent and timely visibility.

Qualifications

• Bachelor's degree in marketing, Communications, or related field.
• 5+ years of experience in B2B marketing within technology, manufacturing, or industrial sectors (electrical components or interconnect solutions experience preferred).
• Strong foundation in digital marketing, content creation, and event management.
• Proven ability to translate technical information into clear, engaging messaging.
• Excellent writing, editing, and presentation skills.
• Proficiency in Adobe Creative Suite, WordPress (or similar CMS), and CRM/marketing automation tools (Salesforce, HubSpot, etc.).

Key Attributes

• Highly organized with strong project management and multitasking abilities.
• Strategic thinker with a creative, data-informed mindset.
• Collaborative and comfortable working within a global, matrixed organization.
• Detail-oriented, proactive, and results-driven.
• Passionate about technology, innovation, and amplifying the Amphenol brand.