Brand Marketing Manager II

About the role

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $27 billion dollars, much of it from spare change and small amounts.

Responsibilities

• Build Integrated Campaigns: Design and execute impactful, content-first brand campaigns across social, digital, in-app, PR, partnerships, experiential, and influencer channels.
• Write Creative Briefs & Positioning: Craft exceptional brand positioning, creative briefs, and marketing plans that connect cultural moments directly to the Acorns brand mission.
• Execute End-to-End: Own the campaign lifecycle from original ideation through execution and post-launch optimization, ensuring total precision in delivery.
• Leverage Emerging AI Tools: Proactively integrate AI tools and workflows into the creative development process to scale content production, increase campaign agility, and explore innovative storytelling mediums.
• Manage Agencies & Partners: Confidently represent the Brand Marketing team with external agencies, creators, and internal leadership, successfully navigating legal and compliance requirements.
• Drive Creator Marketing: Support full-funnel creator and influencer marketing strategies from high-level brand awareness down to conversion-driven demand.

Requirements

• 6–9 years of experience in brand marketing, social media strategy, branded content programs, or influencer/creator management.
• Proven track record of executing multi-channel, social-first integrated campaigns from the ground up.
• Impeccable strategic judgment and a deep understanding of internet culture, social trends, and community building.
• Strong cross-functional collaboration skills to seamlessly collaborate with creative, legal, compliance, and agency relationships.
• Thirst for delivering game-changing products and campaigns that redefine how families look after their financial wellness.
• Exceptional drive and precision in delivery, with the agility to project manage and prioritize under tight timelines.

Qualifications

• A strong interest and hands-on agility in applying generative AI tools across workflows—from copy ideation to content asset generation—to amplify output and speed.
• An analytical curiosity to comfortably apply data, learnings and insights to inform strategy that drives our goals and measure performance.
• A belief that your work is tied to your life's mission and optimism about the potential of societal change.

Skills

• Strategic thinking and execution.
• Content creation and management.
• AI integration and workflow optimization.
• Collaboration and relationship management.
• Brand marketing and campaign development.

Benefits

• Competitive salary and stock options.
• A comprehensive benefits package for you and your family.
• Flexible work location, hours, and paid time off.
• 401(k) matching.
• Monthly Acorns account contribution & GoHenry account for your family.
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth.
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform).
• Roots Leadership Program for Emerging Leaders.
• Community week onsite gatherings and various virtual events.

Pay

The pay range for this position at commencement of employment is expected to be between $142,000 and $155,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave).

Schedule

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.