Brand Marketing Manager - Barefoot

About the role

Join our dynamic team as a Brand Marketing Manager, where you'll spearhead initiatives that propel company growth and drive impactful business outcomes for Barefoot, the #1 wine brand by dollar sales in the U.S. and official wine sponsor of the NFL.

Responsibilities

• Spearhead initiatives that propel company growth and drive impactful business outcomes.
• In collaboration with the Senior Manager and Director, support the P&L for Barefoot, the #1 wine brand by dollar sales in the U.S. and the official wine sponsor of the NFL.
• Lead critical subsets of brand initiatives, leveraging expertise to mentor and partner with internal and external teams.
• Shape marketing communications, creative development, and brand health outcomes through innovation and strategic thinking.
• Develop integrated marketing campaigns and execute strategies to drive short‑ and long‑term brand growth.
• Manage agency relationships and marketing channel expertise, crafting tactics that resonate with brand equity while responding to emerging trends.
• Identify consumer insights and develop compelling consumer narratives, translating data into actionable strategies.
• Engage regularly with distributor sales reps and customers to gather insights that shape brand placement and equity perceptions.

Requirements

• Master's degree plus 3 years of experience to include brand management experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time to designated business locations and to support in‑market expectations.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events up to 5% of the time.
• Strong analytical & financial acumen.
• Demonstrated skill in leading and coaching cross‑functional teams.
• Ability to influence management, lead cross‑functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to be 18 years or older.

Qualifications

• Experience managing a P&L.
• CPG, pharmaceutical, or alcohol beverage industry experience.
• Solid understanding of the 3‑tier distribution system.
• Brand strategy & positioning experience.

Skills

• Strategic thinking and innovation.
• Integrated marketing campaign development and execution.
• Agency management and marketing channel expertise.
• Consumer insight identification and narrative development.
• Data‑driven decision making.
• Cross‑functional collaboration and mentorship.

Benefits

• Medical and dental coverage.
• 401k plans.
• Profit sharing.
• Pet insurance.
• Company holidays.
• Access to an employee wine shop.

Pay

Salary range: $124,800 – $187,200. The position may be eligible for bonuses, incentive plans, or participation in tasting room tip pools, as applicable.

Schedule