Brand Marketing Manager

About the Company

Affirm is dedicated to reinventing credit by making it more honest and friendly, providing consumers with the flexibility to buy now and pay later without hidden fees or compounding interest. Our mission is to foster transparency and trust in financial transactions, empowering consumers with clear, straightforward options that align with their financial well-being. Affirm's innovative approach has positioned us as a leader in the fintech industry, committed to transforming the way people access and manage credit. We leverage cutting-edge technology and data-driven insights to deliver personalized financial solutions, ensuring a seamless and trustworthy experience for our users. Our culture emphasizes integrity, innovation, and customer-centricity, making Affirm a trusted partner in the financial landscape.

About the Role

We are seeking a talented and experienced Brand Manager to join our Brand and Communications team. In this role, you will be instrumental in translating business objectives and consumer insights into compelling campaigns that enhance perception and generate measurable demand for Affirm. You will oversee the entire campaign lifecycle—from strategy development and briefing to execution and post-launch analysis—ensuring every initiative aligns with our brand values and strategic goals. Your responsibilities will include collaborating with cross-functional teams such as Partner Marketing, Product Marketing, Creative, Social, Paid Media, and Communications to develop integrated campaigns that resonate with our target audiences. The ideal candidate will possess a strategic mindset, creative flair, and strong leadership skills to build a distinctive and trustworthy brand presence across multiple channels and markets.

Qualifications

• 8-10 years of experience in brand marketing, integrated marketing, or a closely related discipline
• Proven track record managing full-cycle campaigns from strategy to launch and analysis
• Experience working in both agency and in-house environments preferred
• Strong creative thinking and problem-solving skills
• Ability to develop and execute brand awareness, equity, and differentiation strategies using data and consumer insights
• Excellent project management skills with the ability to meet deadlines and stay within budget
• Experience operating within complex, matrixed organizations and influencing cross-functional teams
• Data-driven mindset with the ability to evaluate campaign performance against KPIs
• Strong communication and collaboration skills
• Experience with global campaign extension and familiarity with fintech or financial services is a plus

Responsibilities

• Develop and own comprehensive campaign strategies and architectures for priority brand and partner moments, including co-marketing initiatives and ongoing promotional campaigns
• Translate business goals, consumer insights, and brand strategy into clear briefs and actionable recommendations
• Lead early-stage strategic thinking and collaborate with internal teams to shape campaign narratives, audience targeting, and channel roles
• Advise cross-functional teams on tradeoffs, creative direction, and campaign execution to ensure alignment with strategic objectives
• Set go-to-market (GTM) strategies and allocate budgets across brand and partner campaigns, managing resources and timelines effectively
• Establish a culture of continuous learning by analyzing campaign performance, identifying best practices, and creating reusable frameworks for future initiatives
• Manage brand measurement and reporting efforts, maintaining brand health metrics and providing leadership with timely insights on campaign effectiveness
• Ensure campaign execution adheres to brand standards and strategic briefs, maintaining high-quality standards across all outputs

Benefits

• Comprehensive health care coverage with premiums fully covered for employees and dependents
• Generous stipends for technology, food, lifestyle needs, and family expenses through Flexible Spending Wallets
• Competitive vacation and holiday policies designed to promote work-life balance
• Employee Stock Purchase Plan (ESPP) offering discounted shares of Affirm
• Remote-first work environment with flexibility to work from almost anywhere within the country, with occasional office requirements depending on role
• Inclusive hiring practices with accommodations available for candidates with disabilities
• Additional wellness and tech stipends, along with other employee-centric benefits to support overall well-being and professional growth