Brand Marketing Manager

About the role

At Affirm, the Brand and Communications team shapes how the world sees the company and how Affirm chooses to be seen, working across culture, press, owned and paid channels, and internally to build a brand people understand, trust, and are proud to choose. We’re looking for a Brand Manager to turn business priorities and consumer insight into campaigns that shift perception and drive measurable demand. You’ll own campaign strategy from brief through launch and retros, aligning partners, sharpening priorities, and ensuring every expression builds a more distinctive, trusted and effective Affirm brand.

Responsibilities

• Own campaign strategy and architecture for priority brand and partner moments, including co‑marketing projects with key merchants and ongoing merchant and promotional campaigns outside major seasonal moments.
• Translate business goals, audience insight, and brand strategy into briefs and recommendations that shape how Affirm invests in these moments, not just how individual campaigns execute.
• Drive early strategic thinking and lead brief development for partner campaigns, shaping how Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms work together on audience, narrative, channel roles, and definition of success.
• Advise these teams on tradeoffs and complex calls, and review creative to ensure execution teams have what they need to build and ship excellent work.
• Set campaign GTM strategy and investment priorities across brand and partner moments, determining how Brand Operations resources timelines and workflow and how channel leads allocate budget.
• Build a learning culture: define what's working across campaigns and turn it into reusable frameworks and standards that make every future effort stronger.
• Own brand measurement and reporting in partnership with paid and analyst functions, both for brand overall and campaign by campaign.
• Maintain the integrity of the brand health tracker, hold execution partners accountable to the brief, and give