Brand Manager - Shave Category

About the role

BIC World is a community of brands dedicated to creating ingeniously simple and joyful products. The Brand Manager, North America Men's Shavers, operates with a general manager mindset, owning the strategy, performance, and long-term growth of the Men's Shavers business.

Responsibilities

• Lead the Business with a General Manager Mindset
• Own the strategic direction and business performance of the North America Men's Shavers portfolio, balancing long-term brand building with short-term commercial results.
• Develop and execute multi-year growth strategies aligned with North America and Global category objectives.
• Drive portfolio architecture, assortment, and optimization decisions that maximize consumer relevance, market share, and profitability.
• Leverage consumer insights, syndicated data, retail analytics, social listening, and marketplace trends to identify growth opportunities and make data-driven business decisions.
• Champion a consumer-first mindset while maintaining a strong focus on financial performance and commercial execution.
• Shape the Future Through Innovation
• Lead the North America innovation strategy and commercialization roadmap, ensuring a balanced pipeline of innovation and renovation that supports business growth.
• Partner with Global Category teams to influence global innovation, ensuring North American consumer and customer needs are reflected in product development.
• Own North America-specific innovation from insight generation through commercialization, including go-to-market strategy, launch planning, and post-launch optimization.
• Collaborate cross-functionally to successfully bring new products to market and continuously improve performance based on consumer and retailer feedback.
• Build Brands
• Develop integrated marketing strategies and campaigns that strengthen brand equity and accelerate category growth.
• Influence global campaign development as a lead market while partnering with the Omnichannel Marketing team to execute locally relevant activations across digital, social, retail, shopper marketing, PR, influencer, and experiential channels.
• Identify and execute strategic brand collaborations that expand consumer reach and strengthen brand relevance.
• Lead the creation of compelling omnichannel content—including PDP assets, video, social, and digital content—to ensure a consistent and engaging consumer experience.
• Influence Across the Organization
• Serve as the strategic brand leader, aligning Sales, Finance, Global Supply Chain, Global Category, Insights, and Omnichannel Marketing around shared business priorities.
• Support retailer strategies through strong partnership with Commercial teams and customer-focused brand solutions.
• Manage agency and external partner relationships to ensure creative excellence and flawless execution.
• Balance strategic planning with executional excellence in a fast-paced, dynamic environment.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 6-8 years of progressive experience in Brand Management, Consumer Marketing, Innovation, or Category Management within a consumer packaged goods (CPG) or consumer products environment.
• Experience managing a business or brand with a strong commercial orientation and ownership mindset.
• Demonstrated success leading integrated marketing campaigns, innovation initiatives, and product launches.
• Strong business and financial acumen, including experience analyzing business performance and making data-driven decisions.
• Experience using syndicated data sources such as NielsenIQ, Circana (IRI), or similar consumer and retail analytics platforms.
• Proven ability to influence cross-functional teams and senior stakeholders without direct authority.
• Exceptional communication, storytelling, and presentation skills with the ability to simplify complex business challenges into actionable strategies.
• Availability to work on a hybrid model.

Pay

Annual Base Salary around USD 130,000

Schedule

Hybrid model