Brand Manager, PATRON (Paid Media)

We need to output HTML fragment with sections: About the role? Actually the posting includes "OPPORTUNITY:" paragraph describing role, then "ABOUT YOU:", then "RESPONSIBILITIES:", then "Skills", then "LEADERSHIP AGILITY", then "Disclaimer", then "Perks of Working for us". Need to map to headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content. We have content for About the role (the OPPORTUNITY paragraph). Responsibilities (list). Skills (list). Benefits (Perks of Working for us). No explicit Pay or Schedule mentioned, so we omit those sections. Requirements/Qualifications? The posting includes "Skills" which could be considered Requirements/Qualifications. The instruction says use headings like Requirements, Qualifications, Skills. We have Skills content; we could put under Skills heading. Could also treat "Skills" as Requirements. But we should not duplicate. Probably use Skills heading for the list of skills. Could also include a Requirements heading if we have content like "5+ years of paid media experience" etc. That's essentially skills/requirements. We'll put under Skills. We need to use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We must not repeat job title as heading. No Job ID. Remove boilerplate: the initial note about Direct Search, Disclaimer about EEO, etc. Also remove "Disclaimer: Bacardi seeks talent..." and "Perks of Working for us" we keep as Benefits. Also remove "Additional Benefits" maybe part of benefits. We need to preserve all substantive information. So we need to include the OPPORTUNITY paragraph, ABOUT YOU paragraph, RESPONSIBILITIES list, Skills list, Benefits/Perks. We need to format responsibilities as list items. The responsibilities are given as bullet-like sentences with headings like "Impact Culture Through Creativity – Create culture-shaping connections" then a sentence. We need to extract each duty. The text includes multiple responsibilities grouped under headings. We'll treat each bullet as a list item. Might need to split. Let's parse: RESPONSIBILITIES: Impact Culture Through Creativity – Create culture-shaping connections Support the Brand team in developing and executing the U.S. media strategy and full-funnel connections plan, ensuring the brand shows up consistently and powerfully across all touchpoints Support Masterbrand media planning and communications across Marketing, Commercial, and CP&A to ensure alignment on priorities, messaging, and execution timelines Drive execution of media plans across channels including website, SEO, digital ecosystem, partnerships, and content deployment Manage media agency team day-to-day, ensuring high-quality delivery, innovation, and continuous optimization of media plans Drive Commercial Excellence – Lead bold execution in a fast-moving world Ensure seamless omnichannel activation across paid, owned, and earned touchpoints, delivering cohesive brand experiences from screen to shelf Execute U.S.-only campaigns and central portfolio media buys with excellence, ensuring alignment to commercial priorities and activity plans Partner cross-functionally with Customer Marketing and Commercial teams to ensure media plans translate into in-market impact and conversion Accelerate Business Performance – Act like the brand owner Manage media A&P budget, including planning, allocation, reconciliation, and PO governance, ensuring disciplined financial management Track, analyze, and optimize media performance through defined KPIs and M&E frameworks (execution, effectiveness, efficiency) Lead regular reporting cadence including weekly updates, CP&A connects, and leadership forums, providing clear performance insights and recommendations Develop Winning Strategies – Create iconic brand and growth strategies Translate brand strategy into integrated media architecture across the consumer journey, defining channel roles and investment priorities Leverage data, insights, and learnings to continuously refine media strategy and improve effectiveness Thus each line after a heading is a responsibility. We'll make each line a

• . Could also keep the heading as part of li? Probably better to keep each duty as separate li. Now Skills list: It's a paragraph with bullet-like lines separated by line breaks. We'll extract each skill as li. Skills lines: 5+ years of paid media experience (in-house, agency, CFMG, etc.) Strong brand building experience with a consumer-first mindset, translating insights into impactful strategies and activations Proven ability to develop and execute integrated, 360° marketing programs across multiple touchpoints Strong analytical skills with ability to synthesize data (e.g., Nielsen, digital analytics) into actionable recommendations Solid financial acumen with experience managing 7 figure budgets and understanding profit drivers Excellent stakeholder management and cross-functional collaboration across Marketing, Commercial, and external partners Strong storytelling and communication skills, with the ability to influence senior stakeholders and inspire agency partners High level of ownership, agility, and ability to manage multiple priorities in a fast-paced environment Deep expertise in media strategy, planning, and execution across paid, owned, and earned channels Strong understanding of full-funnel media planning, channel roles, and performance optimization Experience managing digital ecosystem including website, SEO, and partnerships Hands-on experience working with media agencies, including briefing, performance management, and optimization Strong knowledge of marketing effectiveness, measurement frameworks, and media KPIs Now Benefits/Perks: The "Perks of Working for us" paragraph plus bullet list. We need to capture substantive content: "At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand." We need to keep that as prose under Benefits heading. Could also list some items as list but it's okay as paragraph. Now About the role: The OPPORTUNITY paragraph: "As a Brand Manager, you are an extension of the PATRÓN Brand Team and will play a critical role in shaping how the brand connects with consumers through world-class media planning. While you bring deep expertise in media, you will operate as a well-rounded Brand Manager with exposure across the full marketing mix, contributing to broader brand strategy and execution. You will support the development and execution of the U.S. media strategy, translating brand priorities into impactful consumer-facing activations across the full funnel. You will be responsible for delivering media excellence within the Brand’s Integrated Activity Planning (IAP), ensuring all initiatives are executed with precision and aligned to business objectives. You will be accountable for optimizing media performance, driving efficiency, and contributing to brand growth and value share. You will be based in Miami, Florida." Also ABOUT YOU paragraph: "You are an exceptional Brand Builder with a strong media background, who is equally motivated to grow across the broader scope of brand management. You place the consumer at the center of every decision and bring a well-rounded understanding of the marketing mix across channels. You combine creativity with analytical rigor to develop insight-led strategies that deliver measurable impact. You thrive in a collaborative environment, building strong partnerships across Marketing, Commercial, and agency teams, and are eager to contribute beyond media to shape holistic brand programs." We could combine OPPORTUNITY and ABOUT YOU under About the role heading? The instruction says use headings like About the role, Responsibilities, etc. So we can put both paragraphs under About the role heading as prose (maybe two

  elements). That's fine. Now we need to output only HTML fragment, no /, no markdown fences. Thus:

  About the role

  As a Brand Manager, you are an extension of the PATRÓN Brand Team and will play a critical role in shaping how the brand connects with consumers through world-class media planning. While you bring deep expertise in media, you will operate as a well-rounded Brand Manager with exposure across the full marketing mix, contributing to broader brand strategy and execution. You will support the development and execution of the U.S. media strategy, translating brand priorities into impactful consumer-facing activations across the full funnel. You will be responsible for delivering media excellence within the Brand’s Integrated Activity Planning (IAP), ensuring all initiatives are executed with precision and aligned to business objectives. You will be accountable for optimizing media performance, driving efficiency, and contributing to brand growth and value share. You will be based in Miami, Florida.

  You are an exceptional Brand Builder with a strong media background, who is equally motivated to grow across the broader scope of brand management. You place the consumer at the center of every decision and bring a well-rounded understanding of the marketing mix across channels. You combine creativity with analytical rigor to develop insight-led strategies that deliver measurable impact. You thrive in a collaborative environment, building strong partnerships across Marketing, Commercial, and agency teams, and are eager to contribute beyond media to shape holistic brand programs.

  Responsibilities

  • Support the Brand team in developing and executing the U.S. media strategy and full-funnel connections plan, ensuring the brand shows up consistently and powerfully across all touchpoints
  • Support Masterbrand media planning and communications across Marketing, Commercial, and CP&A to ensure alignment on priorities, messaging, and execution timelines
  • Drive execution of media plans across channels including website, SEO, digital ecosystem, partnerships, and content deployment
  • Manage media agency team day-to-day, ensuring high-quality delivery, innovation, and continuous optimization of media plans
  • Ensure seamless omnichannel activation across paid, owned, and earned touchpoints, delivering cohesive brand experiences from screen to shelf
  • Execute U.S.-only campaigns and central portfolio media buys with excellence, ensuring alignment to commercial priorities and activity plans
  • Partner cross-functionally with Customer Marketing and Commercial teams to ensure media plans translate into in-market impact and conversion
  • Manage media A&P budget, including planning, allocation, reconciliation, and PO governance, ensuring disciplined financial management
  • Track, analyze, and optimize media performance through defined KPIs and M&E frameworks (execution, effectiveness, efficiency)
  • Lead regular reporting cadence including weekly updates, CP&A connects, and leadership forums, providing clear performance insights and recommendations
  • Translate brand strategy into integrated media architecture across the consumer journey, defining channel roles and investment priorities
  • Leverage data, insights, and learnings to continuously refine media strategy and improve effectiveness

  Skills

  • 5+ years of paid media experience (in-house, agency, CFMG, etc.)
  • Strong brand building experience with a consumer-first mindset, translating insights into impactful strategies and activations
  • Proven ability to develop and execute integrated, 360° marketing programs across multiple touchpoints
  • Strong analytical skills with ability to synthesize data (e.g., Nielsen, digital analytics) into actionable recommendations
  • Solid financial acumen with experience managing 7 figure budgets and understanding profit drivers
  • Excellent stakeholder management and cross-functional collaboration across Marketing, Commercial, and external partners
  • Strong storytelling and communication skills, with the ability to influence senior stakeholders and inspire agency partners
  • High level of ownership, agility, and ability to manage multiple