Brand Manager (Integrated Marketing)

At OLIPOP, we’re on a mission to positively impact consumer health at scale through a new kind of soda: one that’s delicious, refreshing, and actually good for you. Our CEO and Co-Founder, Ben Goodwin, transformed his own health by rethinking nutrition and now leads a company that reimagines soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar. Since 2018, OLIPOP has brought a functional, science-backed soda to shelves, reshaping culture and proving that business—and beverages—can be a force for good.

About the Role

As the Brand Manager (Integrated Marketing), you will shape and orchestrate OLIPOP’s integrated brand campaigns, tentpole moments, and consumer communications strategy. This role is ideal for a brand marketer with strong campaign, communications, and cross-functional leadership experience. You’ll connect the dots across creative, PR, influencer, social, partnerships, media, shopper, digital, and broader brand priorities to ensure cohesive, culturally resonant campaigns tied to clear business objectives. Reporting to the Director of Brand Marketing, you’ll serve as the connective tissue across internal teams, agency partners, and stakeholders, balancing analytical rigor with creative judgment to bring consumer communications to life.

Responsibilities

• Lead the development and orchestration of integrated brand campaigns and tentpole moments, ensuring each activation is grounded in clear objectives, consumer insights, cultural relevance, and measurable KPIs.
• Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels.
• Serve as the hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders to ensure campaign ideas, messaging, timing, and execution are connected and mutually reinforcing.
• Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans that bring OLIPOP’s brand voice and consumer proposition to life.
• Monitor brand, cultural, category, consumer, and campaign performance signals to proactively identify opportunities, risks, and optimizations.
• Lead cross-functional workstreams for new product launches, partnerships, flavor moments, and brand-building campaigns, ensuring work is delivered with quality, cohesion, and accountability.
• Analyze campaign performance and partner with channel owners to synthesize learnings, optimize future plans, and connect results back to brand and business objectives.
• Manage project budgets within scope and recommend how to best allocate spend to maximize brand impact, campaign effectiveness, and business outcomes.
• Help strengthen integrated campaign planning practices by identifying process gaps, improving ways of working, and sharing best practices across the marketing function.

Requirements

• 8+ years of experience in brand marketing, integrated marketing, campaign strategy, communications, or related roles, ideally within high-growth CPG, consumer brands, or culturally relevant lifestyle brands.
• Demonstrated experience leading integrated 360 campaigns across multiple channels such as creative, PR, influencer, social, partnerships, media, shopper, digital, and/or loyalty.
• Strong brand management fundamentals, including comfort with brand strategy, consumer insights, business objectives, performance metrics, and campaign effectiveness.
• Proven ability to translate consumer, cultural, category, and performance insights into clear campaign recommendations and actionable plans.
• Integrated campaign thinker who can see how the full 360 plan comes together across channels, partners, and consumer touchpoints.
• Strong brand management fundamentals with a communications-first lens—able to balance business objectives, consumer insight, cultural relevance, and creative quality.
• Clear, structured communicator who can align stakeholders, clarify next steps, and keep complex work moving without losing the bigger brand story.
• High-trust cross-functional partner who builds credibility through follow-through, sound judgment, and thoughtful influence.
• Comfortable operating in ambiguity, proactively identifying disconnects, and course-correcting before work becomes fragmented.
• Pragmatic, resilient, and optimistic operator who can maintain momentum across multiple workstreams in a fast-moving environment.
• Experience partnering with creative, agency, and channel teams to shape briefs, campaign narratives, activation plans, and post-campaign learnings.
• Proficiency with relevant marketing, consumer insights, and performance tools; experience with POS, panel data, CRM, analytics platforms, Nielsen, IRI/Circana, or Numerator is a plus.

Reports to: Director, Brand Marketing

Pay

$115,000–$135,000 base salary + bonus

How We Work

OLIPOP is fully remote but deeply connected. We’ve grown from a small team to a nationwide company without losing our collaborative spirit or sense of purpose. Connection is intentional—through cross-functional projects, IRL offsites, Slack threads, and spontaneous gifs. We move quickly but lead with trust, transparency, and a shared commitment to meaningful work. Thoughtful debate, caring feedback, and curiosity drive our growth, both personally and collectively.

What We Value

• Mission Connectivity: Everything we do ladders up to supporting human health, from launching new flavors to conducting clinical research.
• Indomitable Spirit: We stay curious, adapt quickly, and find inventive solutions when things get messy—often with a dedicated Slack thread and a detailed deck.
• Lead at Every Level: Leadership isn’t about titles; it’s about ownership. We speak up, follow through, and lift each other up.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know. Feedback is given with care and received with grace.

What We’re Looking For

Success at OLIPOP comes from living our values, staying curious, and thriving in both pace and purpose. We’re looking for people who:

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration
• Are fired up by building something new and making it better every day

Startup life at OLIPOP is fun and fast-paced. If you’re energized by a dynamic environment and excited to shape something meaningful, OLIPOP is a one-of-a-kind opportunity.