Brand Manager - Hendrick's

About the role

Hendrick’s Gin has revolutionized the Gin category by creating the super-premium Gin segment with its delightfully peculiar brand and its deep connection to craft cocktail mixology. The Brand Manager will play a key role in further accelerating growth by bringing Hendrick’s distinctive brand world to more consumers. This unique role offers general management experience and go-to-market experience within a Global Brand operating framework.

Responsibilities

• Support the development of brand strategy and drive growth of Hendrick’s through excellent marketing execution.
• Lead or support key programs, including but not limited to creative development; PR/influencer/experiential programs; shopper and eCommerce programs; media planning and social media.
• Analyze the effectiveness of marketing programs, evaluate strategies, and identify new opportunities.

Requirements

• 2–3 years of brand management experience at a world-class CPG company or alcohol beverage company, ideally both.
• Demonstrated track record of leading projects from strategy to execution to evaluation.
• Ability to work with cross-functional teams, lead agencies, and manage global and commercial stakeholders.
• A strong knowledge of culture and social media culture.

Benefits

• Competitive salary and benefits designed to promote financial wellbeing.
• Eligibility to participate in a bonus plan.
• Generous vacation entitlement.
• Comprehensive private healthcare including Medical, Dental & Vision.
• 401(k) savings plan with company match up to 5% plus a Discretionary Contribution.
• Employee Assistance Programme offering support on medical, financial, legal, home and family issues.
• Life and AD&D cover at three times annual basic salary.
• Product allowance to enjoy the company’s portfolio of brands.
• Annual funding for a charity or charities supported by the employee.
• Learning resources to support personal and professional development.

Pay

The salary range for this role, based out of the NYC office, is $107,000 – $130,000.