Brand Manager - Cat
About The Wellness Pet Company
The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that are made with the perfect balance of high-quality natural ingredients paired with the latest scientific research and technologies. As a community of people working together, Wellies are positively obsessed with how to deliver proven health outcomes that pet parents can see and pets can taste. Wellies bring their best to work every day, come ready to collaborate, embrace the hard things, and own their outcomes. Our Team is based out of our office in Burlington, Massachusetts, where we work in-office Monday through Thursday each week, and remotely on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.
What You’ll Accomplish
- Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products.
- Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities.
- Lead cross-functional Innovation and Renovation projects from concept through commercialization and launch.
- Develop and execute annual brand plans that include new product launches, promotional plans, merchandising, and distribution opportunities.
- Utilize your data insights and market observations to identify new opportunity areas for the Treats business, driving thoughtful discussions to test, learn, and grow.
- Be a key contributor to the management and growth objectives of the Wellness Pet business.
Who We’re Looking For
- Always starts with the consumer
- Dedicated to doing it right the first time
- Bridges the gap between consumer insights, innovation, sales, and integrated marketing
- Brings their best every day
- Has an “all-in” mindset
- Embraces the hard things and does them right away
- Owns their outcomes
- Gives back to their community
In Addition, Our Ideal Candidate Will Possess
- Bachelor’s degree required; MBA preferred or equivalent experience
- 3–5 years of CPG Brand Management experience
- Proven analytical skills and a strategic mindset
- Proficient in Nielsen or IRIS
- Strong creative eye and experience in packaging and marketing asset creation
- Experience and proven ability to lead, influence, and collaborate with cross-functional teams
- Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities
Why Wellness Pet?
- We care about the wellbeing of our people, their families, and their pets.
- We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally.
- More information about what makes us special can be found on our website.
Career Opportunities
- The annual salary range for this position is $118,900 to $175,900, based on a full-time work schedule, anticipated responsibilities, market benchmarks, and organizational equity.
- Career opportunities at The Wellness Pet Company are available at various levels and locations. Please visit our careers page for more information.