Brand Manager- Angel's Envy

About the role

As Angel’s Envy Brand Manager, you are a core member of the Brand Team and play a critical role in delivering best-in-class brand execution in market. You will be responsible for planning and execution of key consumer programs outlined in the “Jobs to be Done” of the Brand’s Integrated Activity Plan (IAP). You will be accountable for delivering brand performance targets and increasing brand value share while ensuring programs are consistent with Angel’s Envy positioning and commercial objectives.

Responsibilities

• Develop Winning Strategies & Creative Excellence - Create iconic brand and growth strategies
  Lead development of below the line strategy for the brand, working in partnership with Commercial, Customer Marketing, and Commercial Planning to define how Angel’s Envy shows up in the On & Off-premise.
  Serve as brand lead for advocacy and programming, working in partnership with Global Brand Ambassador, local ambassadors and internal stakeholders to develop strategy, manage programming, budgets, measurement and evaluation.
  Lead joint planning with Sales and Commercial Planning & Activation teams, working with consumer insights and commercial analytics to identify opportunities and develop programs to drive commercial success
  Oversee the development of point-of-sale tools and a scalable global toolkit, ensuring alignment with Angel’s Envy’s luxury positioning and usability across markets.
• Accelerate Business Performance - Act like brand owner
  Support the annual Integrated Activity Planning (IAP) process by providing brand performance analysis, pricing & analytical assessments of impact of activities.
  Support in monthly and quarterly cross-functional business performance analysis that unlocks actionable insights & serve as a central brand champion for program measurement & evaluation.
  Manage and optimize an advertising & promotional budget assigned to you and placing bold bets on activities, brand assets and point of sale material that minimize costs but optimize return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities.

Requirements

Bachelor’s degree in marketing or related field required; MBA is ideal and preferred.
You must have 4+ years of experience in brand management or agency experience leading multiple marketing projects.
Ideally you will have experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency; luxury brand experience preferred.
You will have experience in multiple disciplines (e.g. advocacy, POS Marketing materials, social, media, Analytics, commercial)
You have a fundamental understanding of profit drivers and a commercial-focused approach to brand planning.
You can analyze available information (e.g. Nielsen data) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand.

Skills

• You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
• By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
• You are an influential communicator with strong interpersonal skills. You display excellent written and verbal communication skills and are comfortable giving presentations in front of small groups of people, including executives, colleagues, vendors and customers (both internal and external) at all levels of an organization.

Qualifications

• You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
• You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Benefits

The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement: Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing: Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies

Pay

Competitive Pay Package

Schedule

Full-Time