Brand Manager Airwick

About the role

Seeking a visionary Brand Manager to elevate our brand to new heights in the US. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul.

Responsibilities

• Support the development of category strategy and spur the growth of the brand with marketing excellence.
• Oversee your brand's annual financial objectives and market share goals, responding to results with actionable plans.
• Contribute to long-term marketing strategies and define communication and innovation policies.
• Assemble the annual Marketing Plan, endorsing marketing actions, sales initiatives, and outstanding execution.
• Devise local business development initiatives in collaboration with internal and external stakeholders to propel the brand forward.

Requirements

• Proven marketing capability, ideally within the consumer goods sector.
• Well-honed strategic thinking and decision-making capabilities.
• A thorough grasp of consumer behavior, market trends, and competitive analysis.
• Strong skills in communication, collaboration, and stakeholder engagement.
• Demonstrated creativity in brand strategy and the ability to drive innovation.
• Fluency in digital marketing and a deep understanding of marketing optimization.
• Commercial insight, particularly in the FMCG or Consumer Health sectors, with a track record in brand management.

Skills for Success

• Consumer Insights
• Analytical skills
• Brand Strategy
• Category Strategy
• Presentation skills
• Drive Innovation
• Storytelling
• Creativity
• Marketing optimization
• Digital Marketing
• Commercial acumen
• FMCG/Consumer Health Experience
• Brand Management

Benefits

• We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.

Pay

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $141,000 - $176,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.