Brand Insights Manager
About the role
The Brand Insights Manager has the mission to deliver insightful data to our high-service customers via the Launchmetrics products and services. Combining advanced industry knowledge (Fashion, Lifestyle & Beauty) with data, the Brand Insights Manager will build and own customer relationships, acting as a trusted partner for our customers to provide data driven recommendations and support their initiatives to drive their marketing and communication strategy.
Responsibilities
- Understand customers' marketing and communication goals to precisely scope their needs and priorities in terms of strategy and measurement.
- Be accountable for its customers portfolio, report on customer accounts’ health and join regular account reviews with clients to ensure regular communication around priorities, reporting, data, needs, and ultimately ensure renewals.
- Ensure that appropriate client contacts, documentation, reviews, reports, and risk are added to Salesforce and are kept up-to-date regularly.
- Make sure to deliver customers’ reports & analysis on time, responsible for customers training and proactively communicate on product improvements, data update, etc.
- Collect customer needs and share feedback around new KPIs and measurement analyses to internal teams, piloting new developments alongside customers.
- Identify opportunities for upsell and cross sell. Nurture them through handover to the sales team, and support the pre-sales process as a data and consulting expert.
- Be an expert on platform functions and data to become a strategic advisor for clients, continuously driving value and ROI- connecting their goals to outcomes and developing relationships with multiple stakeholders and customer teams.
- Identify trends and patterns in datasets to build detailed and insightful reports, utilizing quantitative and qualitative analyses to make recommendations around brand performance.
- Present actionable reports to customers, acting as a thought leader to make recommendations around their brand performance.
- Be an expert and evangelist of Launchmetrics’ unique measurement methodology.
Requirements
- Minimum 5 years experience with data analytics and management
- Intermediate Excel skills and appetite for analysis and writing data-driven insights
- Confident in leading presentations through storytelling to customers, engaging across different levels of their organization
- Ability to engage with a wide variety of team members at different levels
- Strong relationship building and influencing skills
- Demonstrate an ability to adapt to complex and changing environments
- Strong project management skills
- Ability to understand customers’ business challenges and needs
- Demonstrate innate curiosity and enthusiasm for doing new things in new ways
- Deals with issues constructively, seeking effective resolution and swift decision making
- Perceptive and sensitive to the needs and motivations of others
Qualifications
- Advanced degree in Business Analytics, Data Science, Marketing, or related field
- Experience with data visualization tools and platforms like Tableau, Power BI, or similar
- Experience with CRM systems like Salesforce
- Experience with market research tools and methodologies
- Experience with data analysis software such as R, Python, or SQL
Skills
- Data analysis and interpretation
- Project management
- Customer relationship management
- Storytelling and presentation skills
- Adaptability and problem-solving
- Attention to detail
Benefits
- Flexible work arrangements
- Learning and development allowance
- Benefits package tailored to each location
- Support for establishing home office
- Other perks
Pay
New York Based Applicants: The compensation range for this position is $70,000 – $75,000. Actual compensation may vary depending on factors such as location, experience, qualifications, and other business considerations.
Schedule
Full-time
Locations
New York, London
Remote status
Partially Remote
Our culture
We work hard, laugh a lot and collaborate constantly. Life is what happens when you're busy working so we make sure you enjoy it.